Ulrik Bo Larsen

Ulrik is CEO and founder of falcon.io , a leading customer experience management platform. The Falcon platforms helps brands such as Coca Cola, McDonald’s, and Toyota to draw real people from data and create experiences that drive results. The company was recently ranked No. 21 on Inc.’s 5000 fastest growing companies in Europe.

MarTech’s Fragmented Landscape is Failing Brand Marketers

By Ulrik Bo Larsen | March 28, 2017

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry. With the rise of social media, the way customers interact with brands has changed forever. Brands can no longer afford