Has Cybersecurity Become Too Reactive?

John Davis, CSO of Palo Alto Networks' federal division, suggested that too many firms have given in to the hackers by resigning themselves to this reactionary approach. "Some of our industry has given up on the ability to prevent and is focused primarily on detection and response, which means, with a mindset like that, it means you're always involved in cleaning up aisle nine, as some people like to say..."

MarTech’s Fragmented Landscape is Failing Brand Marketers

MarTech’s Fragmented Landscape is Failing Brand Marketers

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry. With the rise of social media, the way customers interact with brands has changed forever. Brands can no longer afford…