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THOUGHT LEADERSHIP ARCHIVE
Cloudy Apps New technologies often simplify some aspect of life, an aspect which was previously painful. But then, as soon as it is adopted, a technology presents new challenges and new complexities. With cloud computing, you can get a new
Mobile App Developers Peanut butter and jelly, salt and pepper, marketing and… customer support? We don’t tend to consider customer support as a complement to marketing, but when an organization experiences success in retaining customers and securing customer loyalty, it’s
Smart Data Microsoft and Amazon both reported significant growth in their cloud businesses recently. Revenue for Microsoft’s Azure increased by a staggering 98 percent in the three months ending December 31st 2017, and market leader Amazon Web Services (AWS) saw
Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology
Security Ecosystem Salesforce is one of the fastest growing enterprise software companies in history and while security is a major roadblock for many cloud projects, the company’s extensive security investments appear to be paying off. Salesforce is one of just
Protect Against Network Failures It is no surprise that whenever there is an outage in a public or private cloud, organizations lose business, face the wrath of angry customers and take a hit on their brands. The effects of an
Transform Your Operating Model It can be tough for established organizations to embrace change, so when they start working with cloud-based technology, they’re bound to encounter hurdles. While some companies transform themselves, others lag behind. So what gives? In truth, it’s
Rainmaking from the Cloud In the digital era, where customers can select virtually anything with a click of a button, they are demanding more choice; not only in products, but in how and when they pay for them. They expect
7 Main Cloud Security Mistakes Like sharks off the coast of North Carolina this summer, information security threats are lurking. And now that cloud computing is woven into the fabric of IT everywhere, specific risks to an enterprise’s data apply.
Designing Enterprise Software around People Looking back, business owners talked to their customers and employees in person or by phone. This human contact was more personal and the heart of any good business. As technology advanced in the 1990s, organizations