Martech

Understanding Cloud Pricing Models

Trends in MarTech to Look Out for This Year

By Joya Scarlata | January 26, 2017

Trends in MarTech Marketing technology, or MarTech, has come a long way with a landscape that is steadily growing. In 2016, the MarTech landscape has nearly doubled in size, with no signs of stopping. The number of vendors entering the

Future of Banking Part 1: Will Digital Banking Replace Traditional Branches?

By Josh Hamilton | January 25, 2017

Digital Banking Future The future of the bank as an institution is incredibly uncertain right now, but even more uncertain is the future of the bank branch. So much so, that many would consider the phrase “future of the bank

Startup Growth Hacking

Measuring Digital Marketing and Growth Hacking

By Jennifer Klostermann | January 23, 2017

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved brand recognition, higher product uptake, greater lead generation, and better customer engagement. But as with the more traditional forms of

The Retail Industry Future Trends

The Retail Industry Future Trends

By Jennifer Klostermann | January 19, 2017

Trends In The Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the

Companies Looking To Capitalize on Martech

By Jennifer Klostermann | December 13, 2016

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the industry receives billions of dollars from venture capitalists investing in

The Return of the CIO

By John Pientka | November 18, 2016

Not long ago pundits were writing the obituary for CIO’s. They were becoming as archaic as the VP’s of Electricity from the early 20th century. CDO’s, CTO’s even CMO’s were the future. Well, check again folks – the CIO is

Understanding Cloud Pricing Models

Progressions and Predictions of Marketing Technology

By Jennifer Klostermann | November 10, 2016

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

By CloudTweaks | November 7, 2016

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and

SaaS Startup Growth How To’s

By Jennifer Klostermann | October 27, 2016

SaaS Growth Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take

Ouissam Youssef: The Value of a Vertical Market Orientation

By Jennifer Klostermann | October 20, 2016

Vertical Market Orientation Sponsored series by the Valsef Group Vertical markets supply products and services to a specific industry (i.e. banking, real estate, insurance) with precise user specifications, and thus vertical market software offers developments for niche applications which are

THOUGHT LEADERSHIP ARCHIVE

Collaboration in 2018 and Beyond: Four Technology Trends That Will Have Maximum Impact

By Bobby Beckmann

Collaboration in 2018 Four Technology Trends 2017 is coming to an end, which marks the time of year when we take a look into the crystal ball and share predictions on how emerging technologies will change the way we work.

GDPR Compliance

A Quick and Dirty Guide to GDPR Compliance

By Brad Thies

GDPR Compliance Set a reminder: On May 25, 2018, the new General Data Protection Regulation directive from the European Union will go into effect. Although its goal to protect consumer data is admirable, about a third of global companies don’t know whether

Why NSA Revelations Will Be Good For Cloud Security

By CloudTweaks

NSA Security Edward Snowden’s recent disclosures, including concerns about the NSA’s ability to break certain types of encryption, and the extent of surveillance on cloud service providers, put the entire cloud industry into an uproar. The bad news is that

Best Practices for Implementing Cloud Collaboration

5 Best Practices For Implementing Cloud Collaboration

By Christian Buckley

Best Practices for Implementing Cloud Collaboration Over the past decade, the momentum for enterprise collaboration has shifted from the building of massive intranet solutions, usually developed and maintained by internal IT organizations, toward more flexible and cost-effective cloud-based collaboration platforms.

Demand For Cloud Skills Increases Around The World

By CloudTweaks

Demand for Cloud Skills Increases Thinking about adding more cloud skills to your repertoire? Stop thinking. The time to do it is now. For IT professionals, cloud computing skills are becoming an essential resume item. Companies are actively – and

Cloud Native Trends Picking Up – Legacy Security Losing Ground

By Chenxi Wang

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in

Everyone Has Data, but the Ones Who Can Optimize It Will Be the Winners

By Robb Heineman

Big Data Strategies Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack of adequate training, and an inability to integrate the

Why Reliable Cloud Performance Matters

By Richard Seroter

Reliable Cloud Performance People are right to be wary of any vendor claiming to be the “top performing!” or “fastest!” cloud provider. Most folks know that ANYTHING can look spectacular – or unspectacular for that matter – if you stack

Protect Against Network Failures

Five Things Organizations Can Do To Protect Against Network Failures

By Milind Kulkarni

Protect Against Network Failures It is no surprise that whenever there is an outage in a public or private cloud, organizations lose business, face the wrath of angry customers and take a hit on their brands. The effects of an

Business Transformation And The IT Journey

By CloudTweaks

Business Transformation IT Journey When we look at significant business model changes during the past thirty years, technology has often been at the core. From mainframes to mini-computers to microcomputers to client/server to the Internet – technology change has been

Being relevant, leading and remaining differentiated in the era of AI

Being relevant, leading and remaining differentiated in the era of AI

In the previous post "Yes, AI could be smart enough to take your job," I mentioned that AI would affect the way ...
IoT and the Evolution of the Workplace

IoT and the Evolution of the Workplace

IoT Evolution Just as the Industrial Revolution changed the relationship between humans and work, the rise of the Internet of ...
Four Trends Driving Demand For Data Security In 2017

Four Trends Driving Demand For Data Security In 2017

Data Security Trends 2017 will be a hallmark year for security in the enterprise as all industries have reached a ...
What Is Net Neutrality And Why Is It So Important?

What Is Net Neutrality And Why Is It So Important?

What Is Net Neutrality? Net neutrality is a concept that has been the centre of a lot of debates recently, ...
10 Ways The Enterprise Can Prevent Data Leaks In The Cloud

10 Ways The Enterprise Can Prevent Data Leaks In The Cloud

Prevent Data Leaks In The Cloud More companies are turning to the cloud for storage. In fact, over 60 percent ...
The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have ...