Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do [...]
Vertical Market Orientation Sponsored series by the Valsef Group Vertical markets supply products and services to a specific industry (i.e. banking, real estate, insurance) with precise user specifications, and thus [...]
Mobile App Developers Peanut butter and jelly, salt and pepper, marketing and… customer support? We don’t tend to consider customer support as a complement to marketing, but when an organization [...]
Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable [...]
Martech Breeds Marketing technology of recent years offers us greater flexibility and opportunity, and though debate rages regarding issues such as the value of marketing clouds versus self-service technology, it’s [...]
Technologies and Machines So much of our lives has changed because of technology, not least of all the way people shop; from the places consumers go for information, to how [...]
Advanced Collaboration Tool Collaboration tools have advanced leaps and bounds with the advent of cloud technology, and the services available are only getting better. Promising features such as sophisticated group [...]
Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight [...]
Martech Strategies In partnership with Oracle, Digital Doughnut released their Transforming Marketing Technology report which insists that businesses need to use marketing technology to deflect disruptive forces and stay competitive. [...]
Online Marketing Tools Most recently, an acquisition agreement for the purchase of marketing automation vendor Marketo by a private equity firm was announced, with a price tag of $1.79 billion. [...]
Brand Identity Trends When Tim Cook and Apple pushed back against the FBI’s iPhone hack request, the resulting conflict hit on where we are, and where we’re going, with technology [...]
Access Governance Access governance is a growing market in many different industries across the United States and beyond. Companies are investing money in access governance solutions to efficiently improve processes [...]
Airbnb, Pinterest, Dropbox, and LinkedIn Though growth hacking certainly works, it’s by now clear that tremendous company advancement through one or a variety of growth hacking strategies is limited to [...]
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