Category: Martech

Customer

Data Driven Social Selling Strategies

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable [...]
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Mobile Phone Smart

Martech Technologies and Machines

Technologies and Machines So much of our lives has changed because of technology, not least of all the way people shop; from the places consumers go for information, to how [...]
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Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight [...]
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Growth Hackers Sean Ellis

Fallacies of Growth Hacking Online

Airbnb, Pinterest, Dropbox, and LinkedIn Though growth hacking certainly works, it’s by now clear that tremendous company advancement through one or a variety of growth hacking strategies is limited to [...]
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