Martech

The Retail Industry Future Trends

The Retail Industry Future Trends

By Jennifer Klostermann / January 19, 2017

Trends In The Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the

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Building Your Small Business

Companies Looking To Capitalize on Martech

By Jennifer Klostermann / December 13, 2016

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the industry receives billions of dollars from venture capitalists investing in

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Understanding Cloud Pricing Models

Progressions and Predictions of Marketing Technology

By Jennifer Klostermann / November 10, 2016

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the

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Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

By CloudTweaks / November 7, 2016

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and

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SaaS Startup Growth How To’s

By Jennifer Klostermann / October 27, 2016

SaaS Growth Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take

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Ouissam Youssef: The Value of a Vertical Market Orientation

By Jennifer Klostermann / October 20, 2016

Vertical Market Orientation Sponsored series by the Valsef Group Vertical markets supply products and services to a specific industry (i.e. banking, real estate, insurance) with precise user specifications, and thus vertical market software offers developments for niche applications which are

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Growth Hacking Tweaks for and by Startups

By Jennifer Klostermann / October 11, 2016

Growth Hacking Startups Growth hacking is a relatively new tool in the marketing technologist’s bag that includes early growth strategies, creative promotions, and budget-friendly advertising programs. Successful uses include referral programs which encourage word of mouth product promotion through rewards

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Problem In Customer Support – What Mobile App Developers Can Learn From AmEx

By Barry Coleman / September 20, 2016

Mobile App Developers Peanut butter and jelly, salt and pepper, marketing and… customer support? We don’t tend to consider customer support as a complement to marketing, but when an organization experiences success in retaining customers and securing customer loyalty, it’s

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Customer Service Tools

Data Driven Social Selling Strategies

By Jennifer Klostermann / September 15, 2016

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople to interact with current and potential customers, is a valuable instrument in the martech bag that’s made the role of

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Serverless Computing

Martech – Greater Flexibility And Opportunities

By Jennifer Klostermann / September 6, 2016

Martech Breeds Marketing technology of recent years offers us greater flexibility and opportunity, and though debate rages regarding issues such as the value of marketing clouds versus self-service technology, it’s apparent that whatever breed is chosen, relevant and advanced marketing

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