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CloudTweaks is a valuable website for the very latest cloud computing developments. With a diverse, international group of contributors, they are able to stay on top of the latest cloud computing news from around the globe – and keep a fast-paced publishing schedule. This makes CloudTweaks a key provider for trends, predictions and reference materials, including industry interviews...

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Death of the Banner Ad: CloudTweaks Presents Credibility Marketing as a Powerful Alternative

An invasion of armies can be resisted, but not an idea whose time has come.” Victor Hugo (1802-1885)

For a long time the banner ad has been the centerpiece of all online marketing efforts. These are usually priced on a CPM basis (cost per thousand impressions), and most times these CPMs are high, while the CTRs (click through rates) are abysmally low.

So are you getting your money’s worth advertising through banner ads?

Think about it. How many times have you been prompted to click on those displays that pop up in front of you, or that appear on the margins of whatever you are trying to look at?

And if you have invested in pop-ups to promote your business, how many potential clients go unaware of your ad thanks to their browsers’ blockers?

Some interesting numbers:

  • An Internet user is more likely to climb Mount Everest than click on a banner ad (Source: SolveMedia)
  • He/she is more likely to complete SEAL training than click on a banner ad (Source: SolveMedia)
  • The average click-through rate of display ads is 0.1% (Source: DoubleClick)
  • The average person is served over 1,700 banner ads per month (Source: comScore)

The key differentiator is credibility. PR generates greater credibility than does advertising.

Credibility leads people to believe in a truth, and as media experts such as Fraser Peitel mention, “you might as well tell the truth, because people will find it out eventually.” (Source: Fraser P. Seitel, Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World.)

Advertising is widely ignored and often untrusted. That’s why we at CloudTweaks have come up with a unique approach – an idea whose time has come.

Credibility Marketing

Our approach, termed Credibility Marketing, involves in-house experts interacting with company representatives such as yourself, to determine the best message that will highlight your products, services or news, and structure it in a way that will capture the interest of your future customers. This is then packaged in a Sponsored Post.

Advantages of the Sponsored Post as compares to Banner Ads:

  • We focus on one single niche – Cloud Computing – and we are extremely selective about the partners we work with, so that the core message of credible Cloud information doesn’t get diluted.
  • Since the Sponsored Posts are thoroughly researched and written by top-quality industry professionals, they are not marketing fluff. They are genuinely useful to the readers who consequently remain engaged far longer.
  • Since a dedicated, experienced CloudTweaks writer is assigned to each Sponsored Post, you gain from their professionalism and leading-edge knowledge, which has already helped catapult CloudTweaks to become the leading Cloud resource on the Web.
  • Since your CloudTweaks writer is also fully familiar with SEO Keywording, your article comes fully stocked with key terms for maximum exposure and “findability.”
  • Since your Sponsored Post is posted on CloudTweaks.com, you get access to hundreds of thousands of decision makers who are actively looking for news and views about the Cloud. In other words, you get a very focused and hungry demographic.
  • Furthermore, since the Sponsored Post is visible throughout social media, it benefits from additional connections through retweets, tagging and cross-posting.

In the on-going and ever-escalating battle for customer attention, Credibility Marketing from CloudTweaks delivers the best ROI for your online marketing efforts. Microsoft, Cisco, Dell, HP, Ring Central , VMware, SAP and many others have already made this choice. Isn’t it time you did as well?

Please contact us regarding our special introductory rates for new start-ups.