Plus, the majority of Gen-Z shoppers (68%) said they had made an eco-friendly purchase in the past year. People from that generation were also the most willing to pay 50-100% more for sustainable products.\u00a0<\/p>\n
These findings suggest that having sustainable options in an assortment of products could help profits grow for a business. It’s crucial, though, that brands show their sustainability plans have staying power and aren’t just in place to help them make a quick buck.\u00a0<\/p>\n
2. Offer Personalized Experiences to Customers<\/h2>\n
Customers don’t want to feel they are only a number or a faceless entity in a company’s system. That’s why so many of them crave personalization. Research conducted by Epsilon in 2017 also showed that personalization<\/a> could increase purchases.\u00a0<\/p>\n According to Epsilon’s data, customers that believe brands are doing very well regarding the personalized experiences they provide shop at those places three times more frequently. Additionally, the people who think a brand’s personalized experiences are very appealing are 10 times more likely than others to make more than 15 purchases a year from those merchants.\u00a0<\/p>\n Rebates urge people to purchase by presenting a scenario where consumers can send documentation of their transactions and get rewarded with cash or a gift. Data from the Promotion Marketing Association found people were\u00a075.4% more likely to purchase\u00a0when a brand offered cash rebates. Additionally, gift-based rebates boosted the purchase likelihood by 82.8%<\/p>\n It’s worthwhile for a company to strongly consider creating a rebate program in 2020. They should take the time to think about which kinds of rewards would be most meaningful to a target audience first, though.\u00a0<\/p>\n Another profit-driving strategy is to tailor customer-facing information so it helps people make the most confident decisions. Gartner polled more than 1,000 business-to-business (B2B) buyers about the things that compel them<\/a> to expand a relationship with a company.\u00a0It found that when B2B enterprises want to grow by attracting new customers, the key is to make them feel assured in the decisions they make.\u00a0<\/p>\n For example, when firms offer so-called “buyer-enablement” materials that guide each essential step in the purchase process, customers feel four times as confident in their decisions. Plus, highlighting the integration support a B2B company gives\u00a0could cause people to be nearly three times as sure.\u00a0<\/p>\n3. Launch a Rebate Program<\/h2>\n
4. Give Customers the Tools They Need for More Confident Decision-Making\u00a0<\/h2>\n
5. Understand How Mobile Devices Changed the Purchasing Process and Could Stimulate Buying<\/h2>\n
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