The Lighter Side Of The Cloud – iCloud
The Lighter Side Of The Cloud – Mischievous Easter Bunny
The Lighter Side Of The Cloud – Waiting For The PS4
Can The Cloud Help A Marketing Professional?

Can The Cloud Help A Marketing Professional?

Can the Cloud Help a Marketing Professional?

“Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn’t involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

One Response to Can The Cloud Help A Marketing Professional?

  1. The future of marketing through cloud is going to be simple and and powerful integrated campaigns. Cloud marketing with each forums (website, news, social, search, email, and mobile) can help marketers to buy cloud marketing software to easily managed integrated campaign for better results in lead generation and brand perception.

Support

Recent

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts Jeff NormanJeff Norman is a freelance writer currently based in New York City. He’s moved into writing…

Popular

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

5 Mistakes That Adversely Impact Seamless Cloud Migration

5 Mistakes That Adversely Impact Seamless Cloud Migration

There is absolutely no doubt migrating a section of your IT assets, non-core business processes or the entire spectrum of business systems to the cloud makes immense sense. There are plenty of business benefits linked to cloud computing; most astute businesses are using cloud computing in some capacity or other and if you aren’t doing…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at least one cloud-based application.…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Sponsored Posts

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising