Can The Cloud Help A Marketing Professional?

Can The Cloud Help A Marketing Professional?

Can the Cloud Help a Marketing Professional?

“Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn’t involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

About Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

View All Articles

Sorry, comments are closed for this post.

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs)  If you’ve been observant of the MSP industry over the last two years, you’ve no doubt noticed that it has had significant difficulty expanding its service capabilities and growing its revenue stream around cloud computing. At least that was the analysis of recent market research studies assessing the status of cloud…

What Forecasts Of Data Breaches Should Spell To Cloud Security Practitioners

What Forecasts Of Data Breaches Should Spell To Cloud Security Practitioners

Cloud Security Practitioners And Auditors Today we have seen relatively few data breaches in the cloud despite its growing use for mission-critical workloads. However, as cloud increasingly becomes the backend for our mobile devices, for the Internet of Things (IoT) and for other daily life functions, we can safely predict that hackers will set their…

Risks Of Virtualization In Public And Private Clouds

Risks Of Virtualization In Public And Private Clouds

Risks Of Virtualization Server virtualization is one of the cornerstone technologies of the cloud. The ability to create multiple virtual servers that can run any operating system on a single physical server has a lot of advantages. These advantages can appear in public, Infrastructure as a Service (IaaS), as well as in private clouds. However,…

Cloud Email Marketing Services vs. Transactional Email Services

Cloud Email Marketing Services vs. Transactional Email Services

Cloud Based Email Marketing Services Every business can benefit from successful implementation of email marketing strategies, but the variety of SaaS on the market can be a little overwhelming at times. Whether you’re interested in learning more about email marketing or hoping to clear up any confusion surrounding transactional email, a little research into these…

How Your Business Can Overcome Its Fear of BYOD

How Your Business Can Overcome Its Fear of BYOD

Overcoming BYOD Fear While the popularity of the remote workforce has been on the rise, more and more people are returning to the office to work out of fear that their business data isn’t secure, according to a Neustar report. A whopping 83 percent of respondents are worried about the security of their files, and 27…

The Most Powerful Free Cloudware Tools Available to Modern Businesses

The Most Powerful Free Cloudware Tools Available to Modern Businesses

5 Essential Cloud Tools for Your Innovative Business Why these cloudware tools are a must for any modern business Smart business owners are always on the lookout for ways to save money. One of the best ways is capitalising on some of the best free cloudware tools available to businesses. Sixty percent of small and medium…

Finally, The Time For Security Information Event Management (SIEM)

Finally, The Time For Security Information Event Management (SIEM)

The Time For SIEM Security Information Event Management (SIEM) tools have been around for a long time. My first encounter with a SIEM vendor was about twenty years ago while being courted to resell their product. To this day, I still recall two vivid memories from that meeting; the product was very complex and quite…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising