Can The Cloud Help A Marketing Professional?

Can The Cloud Help A Marketing Professional?

Can the Cloud Help a Marketing Professional?

“Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.

Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data can also be completed in increments (mining it for relevant info, integrating it with larger documents) can be executed in the cloud outside of the often expensive 9-to-5 schedule, which can be an economical move.

Because using the cloud doesn’t involve having to buy into hardware or software, you remain independent of any contracts. Not having to fret over the precise figure of storage required to maintain every shred of data is another bonus here, in that cloud computing can be scaled up or down in a pay-as-you-go platform, a move which does away with having to spend an exorbitant amount on an initial infrastructure.

The cloud also fosters intrinsic and efficient collaboration between fellow professionals or members of a marketing team. Handling a multifaceted campaign is thus made much simpler, as information in the cloud can be disseminated faster and with less fuss. As long as each client has access to a solid connection to the Internet and cloud-accessible equipment, she can take part in this collaborative spirit. Communal storage proves to be another key value of the cloud. This entails a complete severing of the necessity of purchasing pricey data protection infrastructure to safeguard important documents. With the cloud, your data can be stored in a location accessible only by staff granted the requisite permission.

But perhaps the greatest advantage of cloud for the marketing set is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.) that it readily allows. Economically, this switch can divert more monetary resources toward the flashier sector of a marketing strategy, namely the campaigns that will earn that desired return on investment. And this capacity to launch better campaigns more quickly equalizes smaller marketing teams with their larger and ostensibly better equipped counterparts.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

One Response to Can The Cloud Help A Marketing Professional?

  1. The future of marketing through cloud is going to be simple and and powerful integrated campaigns. Cloud marketing with each forums (website, news, social, search, email, and mobile) can help marketers to buy cloud marketing software to easily managed integrated campaign for better results in lead generation and brand perception.

Recent

Wearable Tech Jobs Of The Future

Wearable Tech Jobs Of The Future

Wearable Tech Jobs Wearable Technology is a very exciting industry and the sky’s the limit with new possibilities for businesses and consumers. The new technologies will make our lives easier in terms of convenience, while in other ways more complicated due to learning curve of each new product. Lets take a look at wearable tech in…

How M2M Differs From IoT Internet of Things

How M2M Differs From IoT Internet of Things

What Is M2M Machine To Machine? When it comes to communications between machines, the terms Machine to Machine (M2M) and the Internet of Things (IoT) are seemingly similar to each other. In fact, there is a very strong connection between both terms which is why they are often used as the same. However, that is…

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

Popular Archives

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears  CIOs are tired of hearing about cloud computing concerns. They’ve spent years reading about how cloud resources are subject to risks, and wonder – what can they do to help people trust the cloud?  The truth is that despite being a hot issue for years, the topic of…

5 Surprising Ways Cloud Computing Is Changing Education

5 Surprising Ways Cloud Computing Is Changing Education

Cloud Computing Education The benefits of cloud computing are being recognized in businesses and institutions across the board, with almost 90 percent of organizations currently using some kind of cloud-based application. The immediate benefits of cloud computing are obvious: cloud-based applications reduce infrastructure and IT costs, increase accessibility, enable collaboration, and allow organizations more flexibility…

Sponsors

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising