Thought Leadership Program

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How Will the Internet of Things Change The World of Trucking?

How Will the Internet of Things Change The World of Trucking?

IoT Transportation Ever since sat-navs became commonplace in cars around the world, the relationship between vehicles and wireless data has been very close. In the world of logistics though, it is set to go up another gear as commercial trucks are poised to be driven solely by artificial intelligence, providing the interface between computers and the truck on its travels. Utilising a combination of on-board sensors and a constant connection to an external wireless network,…

Measuring Digital Marketing and Growth Hacking

Measuring Digital Marketing and Growth Hacking

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved brand recognition, higher product uptake, greater lead generation, and better customer engagement. But as with the more traditional forms of advertising and marketing, verifying their worth and ultimately proving their effectiveness to cost-minded bosses can be tricky. Such measurements are, however, critical not only to ensure adequate budget allocation but also to confirm that the…

Journey Science In Telecom: Take Customer Experience To The Next Level

Journey Science In Telecom: Take Customer Experience To The Next Level

Journey Science In Telecom Journey Science, being derived from connected data from different customer activities, has become pivotal for the telecommunications industry, providing the means to drastically improve the customer experience and retention. It has the ability to link together scattered pieces of data, and enhance a telco business’s objectives. Siloed approaches are becoming obsolete – take call centers as an example – there is only so much that you can do with data from…

Bank of Korea Predicts Growth of FinTech Industry in South Korea

Bank of Korea Predicts Growth of FinTech Industry in South Korea

FinTech Industry In South Korea The FinTech Industry has become the talk of the town over the last few years. The surging technological influence in the Finance Industry is not only shaping the future of the major economies but also bringing in new changes to the traditional financial industries. The Western World has already experienced the massive growth of FinTech Industry and the inclination of the customers towards it. However, for the first time, one of…

Tech Trends That Will Shape 2017: Cloud, IoT and AI

Tech Trends That Will Shape 2017: Cloud, IoT and AI

Tech Trends 2017 Do not expect disruptive tech but improvements of existing technologies Tech trends that will shape 2017 will not be disruptive technologies but development of already available technologies that will progress further to expand their respective markets, become more affordable, and enhance their capabilities. Cloud Computing: Analysts believe the Cloud is to play increasing role in re-shaping of customer and product ecosystems of corporations. A Forrester Research report finds that a growing number…

Four Cloud Security Mega Trends

Four Cloud Security Mega Trends

Cloud Security Trends Last year was a big year for the cloud. Cloud adoption continued to grow at a rapid clip, even as executives from companies such as McDonald’s and ENEL talked about how their organizations are embracing a cloud-first approach to IT with an eye toward a cloud-only future. It was also a year of transition, as the customer base for AWS shifted toward large enterprises running their mission-critical workloads in the cloud. As…

Cloud Computing Driving The Retail Industry Forward

Cloud Computing Driving The Retail Industry Forward

Cloud Computing Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the top retail achievers, advanced analytics of detailed and accurate consumer profiles add an edge that sometimes leaves their shoppers marveling at the timely and relevant offers they’re receiving; customer service just doesn’t get any better than…

ServiceNow Acquires Machine-Learning Company, DxContinuum

ServiceNow Acquires Machine-Learning Company, DxContinuum

SANTA CLARA, Calif. – Jan. 18, 2017 – ServiceNow (NYSE: NOW), the enterprise cloud company, today announced it has agreed to acquire DxContinuum in an all‑cash transaction expected to close this month. The pioneer in intelligent automation, ServiceNow can further increase productivity for its customers by applying machine‑learning capabilities and data models developed by DxContinuum. As more Internet of Things devices make service requests, it is increasingly important that those requests be categorized, routed and responded…