The Future Of Cloud, And The Future Of Your Company

The Future Of Cloud, And The Future Of Your Company

The future of cloud, and the future of your company

Recently the unofficial comedy team of Jimmy Kimmel and Justin Timberlake performed a short skit that illustrated how silly hashtags sound when inserted into normal conversation.

The idea of punctuating a sentence with keywords intended as flags-to-be-found is of course, ludicrous in spoken parlance, but as Shakespeare and Chaucer both wrote, many a truth is spoken in jest. The humor of the Kimmel/Timberlake skit underlies a very real truth that language, just like culture and life itself, is morphing to accommodate a new way of being, and written language is now expected to be seen online, where interaction is expected and where calls-to-action through hashtags and twitter mentions are essential.

These cultural references demonstrate that the age of the cloud is here. Everything exists “out there,” in an instantaneous and globally ubiquitous fashion. Such an observation is not limited to technologies of course. The same customer mindset that expects free wi-fi at every street corner and free apps for its numerous connected devices, is not going to easily file into a boardroom for a staid two-hour meeting whose format has not changed since the 1960’s. Nor will it sit on a website that takes more than a second to process or update. Nor will it stay loyal to anything, when it knows there is something better, cheaper and easier just a hand-swipe away.

These are the concepts that decision-makers should look at when they consider “the cloud” and its potential for the year to come. The cloud is not so much an alternative format for storing and distributing data; it had become instead a metaphor for everything that people do: soft-edged, amorphous and constantly moving.

Cloud mentality could be considered a strategy, a modern descendant of older business terms such as agility and continuous improvement, but now with a more pressing deadline of “now.” Change, customer service, innovation – these things must all happen within minutes or seconds of an online request or a comment on Twitter. Employees, the good ones, the bright ones, know better than to wait for years for the politics of promotion to tap them on the shoulder; there is freelance work to be had. There are start-ups. There is always something new and interesting around the corner that will attract the thinkers, the doers and the innovators.

In 2014 the cloud might truly come of age. More and more organizations are converting their legacy systems to cloud-based ones, whether public, private or hybrid. The personal cloud is also rising fast, with iCloud, Evernote and DropBox demonstrating just how easy and reliable it can be for the average user.

In November of this year, CloudTweaks will be partnering with Fortune Magazine to publish a special insert on the cloud in 2014. Our intention is to demonstrate not only how the technology is moving ahead as a computing platform, but also as a social and commercial sea-change. What worked in the age of the paper memo does not work so well in the age of Twitter. As always our writers will be there to comment explore and question what this means for your organization and those around the block and around the world who are connected to you. Do you want to join us? Here’s how:

Where will we be a year from now? Will BlackBerry rise from its ashes? Will Android swallow the smartphone market? Will the economy recover enough to hire back all the people who need to work? Where will the work be? None of us has a crystal ball, of course. That would make things very easy indeed. But in the absence of such clairvoyance, we can rely on some truths nonetheless. First, people will continue to seek innovation, ease-of-use and reliability. Companies will seek cost savings and methods to connect with the customer. And things will generally continue to get smaller, faster, cheaper, and possibly more integrated into the human body itself. Google Glass, anyone? That is actually what “cloud” represents.

By Steve Prentice

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

View Website
View All Articles

Sorry, comments are closed for this post.

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Digital Twin And The End Of The Dreaded Product Recall

Digital Twin And The End Of The Dreaded Product Recall

The Digital Twin  How smart factories and connected assets in the emerging Industrial IoT era along with the automation of machine learning and advancement of artificial intelligence can dramatically change the manufacturing process and put an end to the dreaded product recalls in the future. In recent news, Samsung Electronics Co. has initiated a global…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Cloud Email Migration In today’s litigious society, preserving your company’s data is a must if you (and your legal team) want to avoid hefty fines for data spoliation. But what about when you move to the cloud? Of course, you’ve probably thought of this already. You’ll have a migration strategy in place and you’ll carefully…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

There is a Difference – So Stop Comparing We are all familiar with the old saying “That’s like comparing apples to oranges” and though we learned this lesson during our early years we somehow seem to discount this idiom when discussing the Cloud. Specifically, IT buyers often feel justified when comparing the cost of a…