The Lighter Side Of The Cloud – Best Friend
The Lighter Side Of The Cloud – The Restroom
The Lighter Side Of The Cloud – The Fog
The Lighter Side Of The Cloud – #NerdLove
Big Data – Productivity, Innovation And Competitiveness

Big Data – Productivity, Innovation And Competitiveness

Big Data – Productivity, Innovation And Competitiveness

Big Data Analytics

Big data refers to datasets that are so large, diverse, and fast-changing which need advanced and unique storage, management, analysis, and visualization technologies.  According to McKinsey, Big Data is “the next frontier for innovation, competition and productivity”.  The right use of Big Data can increase productivity, innovation, and competitiveness for organizations. Inhi Suh, IBM vice president of big data, stated that businesses should place a greater emphasis on analytics projects. In fact, big data analytic is an important step to extract knowledge from a huge amount of data. It is a competitive advantage for most companies.

big-data-1

According to Gupta and Jyoti (2014), “Big data analytics is the process of analysing big data to find hidden patterns, unknown correlations and other useful information that can be extracted to make better decisions”.Agrawal et al. (2011) described the multiple phases in the big data analysis which are Data Acquisition and Recording; Information Extraction and Cleaning; Data Integration, Aggregation, and Representation; Data Modeling and Analysis; and Interpretation. All these phases are crucial and high accuracy in each of these steps will lead to effective big data analytic. In this way, the promised benefits of big data will be achieved.

A wide variety of analytical techniques and technologies can be used to extract useful information from large collections of data. Such information helps companies to gain valuable insights to predict customer behaviour, effective marketing, increased revenue and so on. Maltby (2011) reviewed several literatures on big data analytics and introduced several techniques, such as Machine learning, Data mining, Text analytics, Crowdsourcing, Cluster analysis, Time series analysis, Network analysis, Predictive modelling, Association rule, and Regression, that can be used to extract information from a data set and transform it into an understandable structure for further use . In fact, using data analytic techniques depends on the research objectives/ questions, nature of the data, and the available technologies.

In addition, there are a wide variety of software products and technologies to facilitate big data analytics. EDWs, Visualization products, NoSQL databases, MapReduce & Hadoop, and cloud computing are examples of the more common technologies used in big data analytics. All these techniques and technologies cannot be used for every project or organization. Needs and potential of each organization should be evaluated in order to choosing the appropriate tools for big data analytic.

Studies indicates that data analysis is considerably more challenging than simply locating, identifying, understanding, and citing data. Many researchers believe that the most of the challenges and concerns with data is related to volume and velocity. However, a recent survey conducted by the creator of open source computational database management system on more than 100 data scientist indicates that variety of data sources (not just data volume & velocity) is the main challenge in analysing data. Furthermore, results of this study indicated that Hadoop cannot be a viable solution for some cases that require complex analytics.  It would seem that data analysis is a clear bottleneck in many applications. In line with this idea, Agrawal and his colleagues (2011) reported common challenges in big data analysis: Heterogeneity and Incompleteness of data, Scale, Timeliness, Privacy, error-handling, lack of structure, and visualization. It is recommended that the highlighted challenges should be addressed for effective data analysis.

By Mojgan Afshari

Mojgan Afshari
Follow me

Mojgan Afshari

Mojgan Afshari is a senior lecturer in the Department of Educational Management, Planning and Policy at the University of Malaya. She earned a Bachelor of Science in Industrial Applied Chemistry from Tehran, Iran. Then, she completed her Master’s degree in Educational Administration. After living in Malaysia for a few years, she pursued her PhD in Educational Administration with a focus on ICT use in education from the University Putra Malaysia.She currently teaches courses in managing change and creativity and statistics in education at the graduate level. Her research areas include teaching and learning with ICT, school technology leadership, Educational leadership, and creativity. She is a member of several professional associations and editor of the Journal of Education.She has written or co-authored articles in the following journals: Journal of Technology, Pedagogy and Education, The Turkish Online Journal of Educational Technology, International Journal of Education and Information Technologies, International Journal of Instruction, International Journal of Learning, European Journal of Social Sciences, Asia Pacific Journal of Cancer Prevention, Life Science Journal, Australian Journal of Basic and Applied Sciences, Scientific Research and Essays.
Mojgan Afshari
Follow me

Latest posts by Mojgan Afshari (see all)

One Response to Big Data – Productivity, Innovation And Competitiveness

  1. Given the amount of data churning up every second (and the velocity rapidly transforming to acceleration on this count) its only worthwhile to forcibly set some time aside for understanding the details of big data information analytics, data archiving, discovery, content management, data protection and marketing optimization (more here:goo.gl/wBzcmz). Without proper big data vision, this could soon become a ‘price’ to an enterprise rather than a cost and reward situation.

FREE! POPULAR RESEARCH TOOLS

Popular Archives

Is Docker The Next Big Thing?

Is Docker The Next Big Thing?

Is Docker The Next Big Thing? We often hear that a particular product or idea is going to be the ‘next big thing’, and analysts and commentators are frequently falling over themselves to predict an emerging trend or developing idea. In the case of Docker, it might actually be justified. The open source technology is…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts Follow meMojgan AfshariMojgan Afshari is a senior lecturer in the Department of Educational Management, Planning and Policy…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising