Category Archives: Big Data

Martech Solutions Expand Despite Poor Implementations

Martech Solutions Expand Despite Poor Implementations

Martech Strategies In partnership with Oracle, Digital Doughnut released their Transforming Marketing Technology report which insists that businesses need to use marketing technology to deflect disruptive forces and stay competitive. Unfortunately, most companies aren’t using this technology very well; organizations are struggling to incorporate the most current and efficient techniques into their marketing strategies. Martech…

News: Decision Made In Net Neutrality Ruling

News: Decision Made In Net Neutrality Ruling

WASHINGTON — High-speed internet service can be defined as a utility, a federal court has ruled, a decision clearing the way for more rigorous policing of broadband providers and greater protections for web users. The decision from a three-judge panel at the United States Court of Appeals for the District of Columbia Circuit on Tuesday…

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Secure Third Party Access Still Not An IT Priority Research has revealed that third parties cause 63 percent of all data breaches. From HVAC contractors, to IT consultants, to supply chain analysts and beyond, the threats posed by third parties are real and growing. Deloitte, in its Global Survey 2016 of third party risk, reported…

Education Through Collaboration And The Cloud

Education Through Collaboration And The Cloud

Education And The Cloud Online education, supported by cloud computing, has seen much growth due to the spread of massive open online courses (MOOCs) hosted in the cloud and a changing learning environment in which today’s tech-savvy students make use of their own devices to facilitate their learning. Providing cost-effective availability and scalability to e-learning…

The Week In Tech – NVidia AI Inception Program and Google Goes Wireless?

The Week In Tech – NVidia AI Inception Program and Google Goes Wireless?

The Week In Tech Much of the news coming out of the technology sector this week focused on looking ahead to new challenges, and deploying new technologies to solve difficult global problems. Here are some of the standout developments in the technology sector this week. Nvidia, the American pioneer in GPU-processing, announced the establishment of…

Setting Up Your Marketing Cloud – Finding The Right Tools

Setting Up Your Marketing Cloud – Finding The Right Tools

Marketing Tools The Fit Most recently, an acquisition agreement for the purchase of marketing automation vendor Marketo by a private equity firm was announced, with a price tag of $1.79 billion. This is the latest buyout of a marketing automation vendor, with past trades including Oracle’s purchase of Eloqua, Adobe’s acquisition of Neolane, and IBM…

How Strategy – Not Technology – Is The Real Driver For Digital Transformation

How Strategy – Not Technology – Is The Real Driver For Digital Transformation

The Real Driver For Digital Transformation Business owners and executives today know the power of social media, mobile technology, cloud computing, and analytics. If you pay attention, however, you will notice that truly mature and successful digital businesses do not jump at every new technological tool or platform. While they do not sit and wait…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…