5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and kitchen appliances at once, while also learning peoples’ habits, what they like, and what they do not like. See the infographic below put together by the team of Matt Turck and Sutian Dong at First Mark Capital which helps illustrate this growing landscape.

internetofthings

Here are five facts and figure about how the internet of things is helping the size of both the internet and the cloud grow:

Speed of Growth

The size of the internet of things’ market is immense. According to research firm IDC, the global market was already worth $1.9 trillion in 2013. That figure included almost everything that was connected to the web during the period.

Developing Countries Lead the Way

Last year, 90 percent of all the revenue generated through the internet of things came from developed countries. Although that percentage is expected to decline slightly in the next several years, the developed world will continue to be the main driver of growth as regions who have slow cloud uptake continue to play catch up.

Increasing Number of Start-Ups

Google’s acquisition of home-automation company Nest Labs for $3.2 billion in January 2014 created a unique opportunity within in the market. There are a relatively small number of start-ups competing in the home-based internet of things market at the moment, with Google and a few other major companies owning most of the larger ones. The aforementioned IDC report believes that many more start-ups will launch and offer new devices, services and business plans over the coming year – improving innovation and growing the market size further.

A new Google vs Apple Battleground?

After acquiring Nest, Google noted that it believes differentiating products by ‘device’ is a mistake. Looking ahead, the company noted that the line between different device categories would continue to blur as cloud services operate perfect across a number of outlets and would plan their strategy accordingly.

Apple’s approach involves a new home-automation suite of software and services called HomeKit, which they hope will directly compete with Google’s Nest. Apple hope the software will encourage developers and device makers to make customers rely on iPhones and iPads to control their homes.

Smart(er?) Advertising

The internet has already allowed targeted advertising to become more effective than ever, letting promoters place their adverts to highly specific consumer groups based on various traits such as demographics, psychographics and behavioural variables.

Although Google and others have said that they currently have no plans to invest in adverts for home-automated products, it could easily happen in the future. Imagine opening your fridge and getting a discount coupon for your recently-finished tomato ketchup, or your shower offering you a new brand of shampoo based on your frequency and duration of washes. The internet of things could create a whole new advertising sector.

How do you think the internet of things will help the cloud? Let us know in the comments below.

By Daniel Price

Daniel Price
Follow Me!

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Daniel Price
Follow Me!

2 Responses to 5 Ways The Internet of Things Will Drive Cloud Growth

  1. We, here at Tresorit really liked your points, especially the one pointing out the market opportunity for startups. Have you came across any estimations about the growth number of startups working on cloud based products?

  2. This is indeed a great opportunity for #Startups and #SMB. 1.3 trillion is the total value of benefits that consumers will get, but I dont think that is the number of dollars available on table for business to take home.

Popular Archives

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring One of the hottest topics in Information and Communication Technology (ICT) is the Internet of Things (IOT). According to the report of International Telecommunication Union (2012), “the Internet of things can be perceived as a vision with technological and societal implications. It is considered as a…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts Follow Me!Daniel PriceDaniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising