How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix is using Big Data

When every TV network in America refused to telecast even the pilot season of House of Cards, the show’s creators turned to Netflix. The online streaming service believed so much in the show that they shelled $100 million for the first two seasons.

On February 1, 2013, when the show debuted its first season on Netflix, it was an immediate hit, and it continues to do so with its current season four. But was all that a coincidence? What made Netflix invest $100 million in an original show which was something they hadn’t done before.

The Big Data Game

Just like all the other e-commerce websites, Netflix too monitors user data. It picks up on things like – at what time you watch action, horror and humour, which scenes make you forward the video and which ones make you do a rewind, at which point you pause a video or stop it altogether and whether you watch Netflix on your TV, laptop or your phone. And that’s not all, according to Variety, Netflix also scans piracy websites to check what’s doing well online.

If you are a Netflix user, and you didn’t know about it, then we strongly suggest going back and reading the terms and agreements of Netflix.

Now, coming back to House of Cards, when Netflix got this proposal, they used Big Data to determine if the show would be a success or not. In their research, they found out that people already loved Kevin Spacey and the British version of the show. People were also fond of the director, David Fincher, who had previously shot The Social Network. When the numbers came in, there was a strong correlation and Netflix was sure that House of Cards was going to be a big hit.

Are statistics more important than creativity?

When the news about Netflix using big data broke out, many critics started talking about how the company was abusing data and hindering creativity. According to them, if big data can decide the actor, story and the director of the show then what would stop it from deciding the dialogues and the cinematography of the show?

Well, the answer isn’t as simple. Even though Netflix used big data to determine if House of Cards would be a hit, in no way did the online streaming service try to decide what kind dialogues would go into the show. In fact, if Netflix had to go completely with the statistics, they wouldn’t have agreed to Kevin Spacey talking directly to the camera. This tactic is called breaking the fourth wall, which was present in the British version of the show but it is not very common for American TV shows or movies.

Cloudtweaks-Comic-3d-printing

And we have to remember that this is the same streaming service that came out with shows like Orange is the New Black and Jessica Jones. While OITNB would create a big stir if it were telecasted on cable TV, Jessica Jones is the first Marvel Superhero with a gritty and a grey side, and she has no fancy costume.

Final Word

Let’s be honest for a minute – nobody likes to invest big bucks in something and fail. If you have a brilliant technology like big data to use and predict the results, then you are going to use it and reap its benefits.

By Ritika Tiwari

About Ritika Tiwari

Ritika is a Software Engineer by degree and a self proclaimed geek. She quit her IT job to become a writer and now, she writes about everything tech.

View All Articles

Sorry, comments are closed for this post.

Comics
Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…

Digital Identity Trends 2017 – Previewing The Year Ahead

Digital Identity Trends 2017 – Previewing The Year Ahead

Digital Identity Trends 2017 The lack of security of the Internet of Things captured public attention this year as massive distributed denial of service attacks took down much of the internet. The culprits? Unsecured connected devices that were easily accessed and manipulated to do the bidding of shadowy hackers. When you can’t access Netflix anymore,…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

The Key To Improving Business Lies In Eye-Interaction Tech

The Key To Improving Business Lies In Eye-Interaction Tech

Eye-Interaction Technology Analysts at Goldman Sachs predict virtual reality revenue will surpass TV within the next decade. More than just some gaming fad, VR represents a whole new way for organizations to train, research, and explore vast amounts of data. Despite its popularity, however, VR is still not in the hands of the majority, and…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

DDoS Attacks October 21st, 2016 went into the annals of Internet history for the large scale Distributed Denial of Service (DDoS) attacks that made popular Internet properties like Twitter, SoundCloud, Spotify and Box inaccessible to many users in the US. The DDoS attack happened in three waves targeting DNS service provider Dyn, resulting in a total of about…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…