How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix is using Big Data

When every TV network in America refused to telecast even the pilot season of House of Cards, the show’s creators turned to Netflix. The online streaming service believed so much in the show that they shelled $100 million for the first two seasons.

On February 1, 2013, when the show debuted its first season on Netflix, it was an immediate hit, and it continues to do so with its current season four. But was all that a coincidence? What made Netflix invest $100 million in an original show which was something they hadn’t done before.

The Big Data Game

Just like all the other e-commerce websites, Netflix too monitors user data. It picks up on things like – at what time you watch action, horror and humour, which scenes make you forward the video and which ones make you do a rewind, at which point you pause a video or stop it altogether and whether you watch Netflix on your TV, laptop or your phone. And that’s not all, according to Variety, Netflix also scans piracy websites to check what’s doing well online.

If you are a Netflix user, and you didn’t know about it, then we strongly suggest going back and reading the terms and agreements of Netflix.

Now, coming back to House of Cards, when Netflix got this proposal, they used Big Data to determine if the show would be a success or not. In their research, they found out that people already loved Kevin Spacey and the British version of the show. People were also fond of the director, David Fincher, who had previously shot The Social Network. When the numbers came in, there was a strong correlation and Netflix was sure that House of Cards was going to be a big hit.

Are statistics more important than creativity?

When the news about Netflix using big data broke out, many critics started talking about how the company was abusing data and hindering creativity. According to them, if big data can decide the actor, story and the director of the show then what would stop it from deciding the dialogues and the cinematography of the show?

Well, the answer isn’t as simple. Even though Netflix used big data to determine if House of Cards would be a hit, in no way did the online streaming service try to decide what kind dialogues would go into the show. In fact, if Netflix had to go completely with the statistics, they wouldn’t have agreed to Kevin Spacey talking directly to the camera. This tactic is called breaking the fourth wall, which was present in the British version of the show but it is not very common for American TV shows or movies.

Cloudtweaks-Comic-3d-printing

And we have to remember that this is the same streaming service that came out with shows like Orange is the New Black and Jessica Jones. While OITNB would create a big stir if it were telecasted on cable TV, Jessica Jones is the first Marvel Superhero with a gritty and a grey side, and she has no fancy costume.

Final Word

Let’s be honest for a minute – nobody likes to invest big bucks in something and fail. If you have a brilliant technology like big data to use and predict the results, then you are going to use it and reap its benefits.

By Ritika Tiwari

About Ritika Tiwari

Ritika is a Software Engineer by degree and a self proclaimed geek. She quit her IT job to become a writer and now, she writes about everything tech.

View All Articles

Sorry, comments are closed for this post.

Is Fear Holding Back a Next Generation of Cyber Security Approaches?

Is Fear Holding Back a Next Generation of Cyber Security Approaches?

Next Generation of Cyber Security As I walked through RSA last week, I was struck by the usual fear laden messages “You’re not safe and never will be but I (vendor) have a silver bullet that will protect you.” And, I wondered if this fear-based approach is deterring a badly needed next generation of cyber…

Dreaming of a Cloud Transition and Transformation Framework

Dreaming of a Cloud Transition and Transformation Framework

Cloud Transition and Transformation Framework Many years ago I was introduced to the concepts that comprise the visual architecture process. During the process of learning about the concepts and process of visual architecture, I adopted many of the concepts, ideas and tools to use in my own processes. In particular, there was a component that…

The Most Powerful Free Cloudware Tools Available to Modern Businesses

The Most Powerful Free Cloudware Tools Available to Modern Businesses

5 Essential Cloud Tools for Your Innovative Business Why these cloudware tools are a must for any modern business Smart business owners are always on the lookout for ways to save money. One of the best ways is capitalising on some of the best free cloudware tools available to businesses. Sixty percent of small and medium…

Eventually Everything Will Wind Up In The Public Cloud

Eventually Everything Will Wind Up In The Public Cloud

The Public Cloud “Eventually everything will wind up in the public cloud.” Diane Greene, Google’s New Cloud Chief, May 6, 2016 “Private cloud is what most companies are adopting.” “No, public cloud is better and will dominate in the end.” “Nonsense, hybrid cloud is the way to go.” Need an answer? It’s in Manitoba! CIOs…

How Cloud Computing Is Changing The Retail Game

How Cloud Computing Is Changing The Retail Game

Cloud Computing Retail The retail industry is constantly evolving to meet the ever-changing needs of consumers. This transformation is influenced by e-commerce, social networking and the latest technologies. Today’s shoppers expect a connected and interactive consumer experience from start to finish. According to a report by the National Retail Federation, it is a projected that…

How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles
Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing In The Cloud Marketers are constantly looking for better ways to tantalize and engage customers, and there’s no space more competitive than the digital universe. Deliberating over pleasing layouts, effective calls to action, site responsiveness, and much more, digital marketers have more than enough to keep themselves busy without understanding the intricacies…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor