Wake Up! The Speed Of Business Is In Milliseconds!

Wake up! The Speed of Business is in Milliseconds!

Back in the mid 1980’s a ground-breaking television series called Max Headroom heralded the high-speed, media-saturated age in which we now live. In addition to the acerbic title character, the show’s protagonists were journalists, working for a television network whose commercials, called “blipverts,” were merely seconds long. The executives who ran the network sat perpetually around a boardroom table, watching real-time graphics of audience viewership-by-the-second, and they fine-tuned the intensity and volume of the commercials immediately in response to those numbers.

As business moves toward a full or partial embrace of the cloud, the Max Headroom “blipvert analytics factor” is becoming a reality, and one of the people who knows this best is Rob Malnati, VP of Marketing Cedexis.

His company is a specialist in performance measurement on the cloud, and it exists in part because the cloud continues to grow on a daily basis, but also because the cloud isn’t one cloud at all, but is an interconnected series of cloud providers, each with different standards, protocols and subscribers. As companies seek to serve their global or regional marketplaces, they may not realize that there’s more than just one cloud up there – there’s actually an entire weather system.

Malnati points out that for an end user, whether a client company, or an individual looking to buy a spoon collection on Amazon, the websites and supporting channels that assist in the transaction can run into trouble in a number of ways. These challenges include different browsers and operating systems, different software versions, different devices and different connection types. When it comes to satisfying people, time is truly the enemy.

Publicly available reports (available on the Cedexis website) demonstrate some fascinating facts about time and patience online. For example:

  • 81% of Internet users will abandon a page if the video fails to load immediately

  • 4.9% of sales on Yahoo can be attributed to a 400ms delay in page load time

  • Amazon can experience a 1% drop in sales when a 100 ms slowdown occurs

Bottom line, things move fast and people expect it to stay that way.

In the age old tradition of building a better mousetrap, Malnati and his team at Cedexis created Cedexis Radar to help alleviate lost opportunity from these micro-downtimes by measuring cloud performance worldwide, and helping organizations bounce between clouds in a way that best serves their traffic demands. They provide a sophisticated approach to connecting to new resources on demand. As Malnati states, “organizations have always been focused on redundancy, superfast servers, and high-speed dedicated resources. But this is going away as people migrate toward cloud, where things are much more out of control. Audiences are becoming more demanding, more global.”

The Cedexis Radar community collects performance data from all over the world – one billion measurements per day from over 34,000 network systems, actually. Malnati points out that some of the fastest growing business markets, such as Brazil, China and Indonesia do not or cannot always provide best-in-class networks. For example, trying to reach someone on a WiFi 3G connection in a developing economy can cost significantly.

Cedexis Radar tries to help orchestrate and simplify the use of new cloud-based tools by providing a single global platform for measuring performance and automating the use of them.

He says the number one issue is the need for more visibility in performance. Companies need to know if – or how well – they are delivering to their end customer. They need to understand who is else serving their customers well and who isn`t. They also need to compare objective data to assess the performance potential between Cloud A and Cloud B. Once this data is compiled, Cedexis Radar finds ways to create optimized content delivery strategies and then measure their effectiveness.

The Cedexis Radar community, now in its fourth year of operation, constantly tests platforms and systems to observe their performance, and it provides much of its computing intelligence in the form of free collaboration between the “amazons” of the world.

One technique, for example, is its Radar Tag – a line of code embedded on a web page, which assesses how the page was served. Once the page is downloaded, Cedexis can pull data from existing cloud vendors in terms of how they could have maximized their services through more access.

This means that not only does the Cedexis Radar system assess what has happened, it looks at what could have happened, through what-if simulations, to ensure that in the future its clients will be able to proactively route data through the global cloud structure, based on a wealth of both existing and theory-driven scenarios.

All this intelligence isn’t presented only on a large scale formalized platform; it is available in very simple, straightforward interface, even as as an app for Windows 8, and is very hands-on, for example, a user can drag a line across a territory map, and observe immediately where service is good and where it deteriorates. “The Cedexis Radar app is a great example of how Windows 8 puts business intelligence at the fingertips of business professionals, and adds value to the data through compelling interactivity and visualization,” said John Richards, senior director of Windows App Marketing for Microsoft Corp.

Of course Cedexis also offers a value-added paid service called OpenMix, which takes Radar data and combines it – basically performing load balancing magic to identify best routes for traffic. Malnati adds, “this lets the customer define their own app to do things like using the Radar centre to identify the best [cloud] center, but let’s handicap any overloaded center  to avoid bursting charges.”

These types of advantages lead to reduced bounce rates – where people go to a web page and then abandon it in a couple of seconds; it also means lower latency: more people are staying on a website and for longer periods.

Business today is done by the millisecond. Malnati states that today’s CIO or CTO  should be redefining themselves as the leader of a strategy focused on end-user experience, and this can only be done through the agility drawn from real-time data. As Marty Kagan Co-Founder of Cedexis adds, “the new Windows 8 app provides IT decision makers with quicker access to the performance data of both existing and potential providers, so they can make well-informed decisions, in real time.

By Steve Prentice

Data Web Accessibility

Data Centres Of The Future

Data Centres Of The Future As humans require more and more computing power and more and more cloud storage, we’re going to need more and more data centres. So what do the data centres of ...
Hacker Cloud

Pandemic and Cybersecurity: Top Threats to Businesses

Pandemic and Cybersecurity The worldwide spread of the COVID-19 virus is coming to naught (or at least we hope so). But the impact that this virus produced on the whole world, and specifically on businesses, ...
Gary Taylor

5 Reasons Why Virtual Desktop Infrastructure Will Go Mainstream Post 2020

Virtual Desktop Infrastructure Growth Virtual Desktop Infrastructure (VDI) technology enables remote users to access their desktop from anywhere using an internet connection. This technology has been around for a couple of decades but never received ...
Couchbase

Episode 13: How Developers will Revolutionize Digital Transformation Efforts Despite Challenges

How Developers will Revolutionize Digital Transformation Efforts In February 2021 Couchbase released the results of a survey that showed how developers play a key role in helping organizations meet their digital transformation goals despite facing ...
Gary Taylor

6 Organizational Challenges for Cloud Services

Cloud Service Challenges Organizations have rapidly come to the realization that digital cloud services make a compelling business case for helping them navigate this difficult pandemic year. The market for cloud services is expected to ...

PROXY SERVICES

The CloudTweaks technology lists will include updated resources to leading services from around the globe. Examples include leading IT Monitoring Services, Bootcamps, VPNs, CDNs, Reseller Programs and much more...

  • Smartproxy

    Smartproxy

    Smartproxy is a rising star in the constantly growing proxy market. Smartproxy offers awarded customer service, impressive performance, and is serious about your anonymity (yes, cybersecurity matters). The latest features developed by Smartproxy are 30 minute long sticky sessions and Google Proxies. Rumor has it, the latter guarantee 100% success rate

  • Bright Data

    Bright Data

    Bright Data’s network is one of the most robust of its kind globally. Here are its stark advantages: Extremely stable connection for long sessions (99.99% uptime guaranteed). Free to integrate with our Proxy Manager which allows you to define custom rules for optimized results. Send unlimited concurrent requests increasing speed, cost-effectiveness, and overall efficiency.

  • Rsocks

    Rsocks

    RSocks team offers a huge amount of residential plans which were developed for plenty of tasks and, most importantly, has been proved to be quite efficient. Such variety has been created on purpose to let everyone choose a plan for a reasonable price, online, rotation and other parameters.

  • Storm Proxies

    Storm Proxies

    Storm Proxies' network is optimized for high performance and fast multi-threaded tools. You get unlimited bandwidth. No hidden costs, no limits on bandwidth. Try Storm Proxies 100% Risk Free. If you are not happy with the service email us within 24 hours of purchase and we will refund you.