Making Enterprise IT Affordable for Small Businesses with the Cloud

Making Enterprise IT Affordable

Recent advancements in cloud technology have made enterprise IT services, like DNS management, a reality for even small businesses.

Customers have started to expect the same levels of online performance from small businesses as they do from enterprises. Everything from application to network performance, even DNS resolution times are all being held to the same standard as tech giants, like Google. If you can’t meet these standards, then the Twittersphere will explode, your brand could be damaged, and you could be losing revenue… all because you can’t be Google.

cloud-apps

Everyone wants to point the finger at the millennials. The Demand Generation who expects every business, no matter the size or scale, to have a responsive website, mobile app, social media presence, and everything must load within two seconds or less, or else you’ll have to deal with a scathing Yelp review.

But you’d be wrong to assume it’s their fault. Nearly every generation has become accustomed these demands, to the point where they have become standards for all online businesses. While some demands may seem outlandish, we are only going to focus on the critical ones that apply to all industries and businesses.

If you are a modern business, then you need to make sure your content is readily accessible and loads quickly regardless of a customer’s location or device.

How are small businesses supposed to maintain stride with these performance metrics? Most companies don’t have the resources, connections, or know-how to engineer the same performance as enterprise organizations. Let alone the time to stay on top of Internet trends, vulnerabilities, and regulations.

The Answer is ITOS

The ITOS (Internet Traffic Optimization Services) industry strives to bridge the gap by using cloud technology to help companies of all sizes achieve the same performance goals as enterprises. ITOS uses cloud-hosted management platforms to give small businesses the same global infrastructure as a tech giant, without the tech giant price tag.

Recent studies have shown that migrating to the cloud can and will save your organization money, no matter how large or small your network needs are.

These networks use Anycast technology, which is hosted in the cloud, self-healing, and highly redundant. Anycast networks are able to authoritatively represent a domain’s name servers at multiple points of presence. That means your domain’s DNS information is hosted at dozens of locations around the world, on multiple name servers at any given time. This dramatically reduces the time it takes for clients to resolve your domain because your DNS information is hosted locally. It’s simple physics, the closer you are to your end-users, the faster your site will load.

Now mom and pop’s can take advantage of multi-million dollar networks with infrastructure at dozens of different critical peering hubs around the world.

But speed is only one of many benefits that small businesses gain when implementing an ITOS solution. DNS management has dramatically evolved through the migration to cloud-hosted networks, but more importantly through the availability of big data. The cloud has made big data faster, affordable, and is able to be updated in real-time. Now, you can use big data analytics to influence routing decisions in real time. You can gather critical insights about your end-users’ routing patterns and behaviors and make intelligent routing decisions customized on a per user basis.

If you want to learn more about how to implement an ITOS solution to improve your businesses’ online performance, you can download this eBook for free here.

By Steven Job

Episode 16: Bigger is not always better: the benefits of working with smaller cloud providers
The benefits of working with smaller cloud providers A conversation with Ryan Pollock, VP Product Marketing and Developer Relationships for Vultr.com - Everyone knows who the big players are in the cloud business. But sometimes, ...
Bi Tools
BI Tools For Data Scientists Many data scientists prefer to use open-source framework to code scripts; after all, it’s something they already trust to work. Business intelligence tools like Qlik Sense, Power BI, or Tableau, ...
Rajesh Khanna
Implement Hyperautomation to Scale Automation Programs by 3X Most Digital Service Providers (DSPs) struggle to accelerate their path to Hyperautomation due to the complex processes with legacy systems and applications. Although Robotic Process Automation (RPA) plays a ...
Kelly Dyer
Achieving Data Security Compliance As individuals, we go through life sharing information about ourselves in every aspect of our daily existence. From credit checks for securing a loan, through to entire personal and family medical ...
Gary Bernstein
Managing Your Internal IT Your company's internal IT team is responsible for keeping things running smoothly, and they deserve all the support you can give them. Here are ten ways to make their lives easier ...

SECURITY TRAINING

  • Isc2

    ISC2

    (ISC)² provides IT training, certifications, and exams that run online, on your premises, or in classrooms. Self-study resources are available. You can also train groups of 10 or more of your employees. If you want a job in cybersecurity, this is the route to take.

  • App Academy

    App Academy

    Immersive software engineering programs. No experience required. Pay $0 until you're hired. Join an online info session to learn more

  • Cybrary

    Cybrary

    CYBRARY Open source Cyber Security learning. Free for everyone, forever. The world's largest cyber security community. Cybrary provides free IT training and paid IT certificates. Courses for beginners, intermediates, and advanced users are available.

  • Plural Site

    Pluralsite

    Pluralsight provides online courses on popular programming languages and developer tools. Other courses cover fields such as IT security best practices, server infrastructure, and virtualization.