Containers and Microservices Help Governments in Norway Provide Safe Public Data Distribution

Containers and Microservices Help Governments in Norway Provide Safe Public Data Distribution

Containers and Microservices Dana Gardner: Hello, and welcome to the next edition of the BriefingsDirect Voice of the Customer podcast series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator for this ongoing discussion on digital transformation success stories. Stay with us
Cohort Analysis in the Age of Digital Twins

Cohort Analysis in the Age of Digital Twins

To be actionable, Big Data and Data Science must get down to the level of the individual - whether the individual is a customer, physician, patient, teacher, student, coach, athlete, technician, mechanic or engineer. This is the “Power of One.” By applying data science to
IoT-smart

Connecting With The Future Smart Home User

The Future Smart Home

Four main factors drive smart home device adoption, shows a report by global consultants PwC. Smart homers want safety and security, savings on home bills, control over their homes, and convenience. Many also want to marshal resources more efficiently by gathering and monitoring data using home and mobile technology.

Happily smart?

When purchasing their first smart home device, 12 per cent of buyers want better control of their homes, while a tenth want more safety and convenience. Control, safety, and convenience are the most important drivers of current and future smart home device sales, states the report. In contrast with other surveys, only 2 per cent of smart home device users claim some dissatisfaction with their devices, while 4 per cent are dissatisfied with the mobile apps supporting them. On the other hand, 74 per cent of respondents say they use their smart home devices more often because they are connected to their mobiles.

Overall, 74 and 70 per cent were very satisfied by their smart home device and supporting mobile app, respectively. This is a very high percentage in light of security issues surrounding the Internet of Things and connected home devices.

The reported user satisfaction may be linked to a survey by the Interactive Advertising Bureau (IAB). It reveals that the average connected device owner in the U.S. tends to be a college-educated parent aged 18 to 34 who earns more than average. Smart homers are members of a generation keen on things ‘smart’ and likelier to trust gadgets connected to the internet. Still, 56 percent of users would adopt encryption to protect their data if they had a say in customizing their smart homes.

Future smart home

Privacy and finance concerns

That said, users would not worry unduly about privacy if they find the smart home product or service useful. Only 9 per cent of the smart homers surveyed admitted worrying about data privacy, while 8 per cent had concerns over data security.

The biggest constraint on smart home adoption relates to connected device affordability. Nearly half of consumers, 42 per cent, say the high price of IoT devices generated most hesitation. About 52 per cent of PwC respondents said they would be likelier to purchase a smart home device if they could use a payment plan.

This follows the well-trodden path of many a new market or industry. When Henry Ford released the Model T, autos were toys for the wealthy. It was finance for the masses that gradually turned them into today’s mass transportation mode. It relates particularly to comprehensive and costly smart home solutions, as opposed to simpler smart home devices for individual applications.

Towards a customizable future

Alongside encryption, smarthome users insist on several key features for the future. Half of respondents, 48 per cent, wanted an easy to use interface. This remains an issue as there is still no standardized IoT platform. In the same train of thought, 42 per cent would like to have a universal app to control all their devices and would expect one to appear as a natural future development.

Some 52 per cent wanted 24/7 customer support, while 46 per cent wanted to customize and automate the functionality of their smart home devices. The IoT industry might also note that 42 per cent expected both voice control and seamless integration with other devices, which again points the finger at the current market fragmentation and lack of standard platforms supporting diverse IoT devices.

Nearly half the customers have limited budgets and would opt for simpler connected devices. They would control lights, security cameras, locks, thermostats, garage doors, domestic appliances, and cars. Not surprisingly, it is precisely these devices that are currently widespread, alongside ones controlling TV sets, which says much about the development of the smart home market.

The clear trend would be for today’s simpler, often incompatible devices, to coalesce into more standardized and comprehensive environments. As today’s Millennial generation moves into middle and senior age, today’s emerging IoT market would have traversed the Ford Model T’s progress to daily reality for practically everybody.

By Kiril V Kirilov

Kiril Kirilov

Kiril V. Kirilov is a content strategist and writer who is analyzing the intersection of business and IT for nearly two decades. Some of the topics he covers include SaaS, cloud computing, artificial intelligence, machine learning, IT startup funding, autonomous vehicles and all things technology. He is also an author of a book about the future of AI and BIg Data in marketing.

RESOURCES

Data Vulnerability Tools

Data Vulnerability Tools

Provided is a list of popular data vulnerability tools to help your company keep an eye out for any security related exploits that you should be made aware of ...
15 Promising Cloud-Based Video Conferencing Services

15 Promising Cloud-Based Video Conferencing Services

Cloud Video Conferencing Services We have put together a compilation of some of the best cloud based conferencing services for businesses. The cloud video conferencing services market is expected to reach US$ 6.40 Billion by 2020 from the current $3.31 ...
Load Testing Tools

Load Testing Tools

Provided is a short list of load testing tools which will test server and application resistance and certainly valuable in order to help test and tweak your company's infrastructure ...

SPONSORS

The Benefits of Cloud-Based Phone Systems

The Benefits of Cloud-Based Phone Systems

Cloud-Based Phone Systems Although today’s businesses rely on a host of modern technology, the century-old telephone call is as essential ...
Why Certification Matters for Cloud Service Providers

Why Certification Matters for Cloud Service Providers

Certification for Cloud Service Providers The concept of “cloud” has become more of a norm for companies and organizations worldwide ...

Cloud Community Supporters

(ISC)²
AWS
HPE
CA Technologies
Cisco

Cloud community support comes from sponsorship, service opportunities and collaborative network partnership initiatives.

"Top 100 Brand Influencer, Cloud”
-ONALYTICA

"Best Cloud Computing Blog"
-SYSADMIN MAGAZINE

"Top 10 Sites For Cloud Computing"
-DIGITALISTMAG SAP

"Top 10 Cloud Computing Blogs”
-MARKETING ENVY

"Top 25 Must Read Cloud Blogs"
-CLOUDENDURE