September 14, 2017

Startup Fund Raising Through An Initial Coin Offering (ICO)

By Kiril Kirilov

What Is An Initial Coin Offering (ICO)?

Do you possess Bitcoin or another cryptocurrency? If so, you can easily invest in a growing number of startups raising funds through Initial Coin Offering (ICO) instead of Initial Public Offering (IPO). IPOs are subject to scrutiny by regulators and venture capitalists alike. ICO provides startups with a tool to seek funding by bypassing strict regulations and lengthy due diligence process by eventual investors.

How ICO works

Initial Coin Offering, or Initial Public Coin Offering (IPCO), is a means to raise money in accordance to a road map and business development plan. Hence, ICO resembles a traditional IPO minus all the hassles of issuing a prospectus and releasing numerous KPIs before the public. Nonetheless, an ICO would state what the funding is intended for, how much money the company want to raise, and what percentage of tokens the project founders will keep for themselves. If the minimum funding is not achieved, the invested funds are returned to investors. And IPOs work for a variety of industries and applications.

Initial Coin Offering

(Image Source: Coinschedule)

To put it simply: a company is distributing tokens, which act as company shares, in exchange for digital currency. If the IPO is successful, the company develops the project further and backers can make profit when the price of the tokens is rising above the initial exchange rate or valuation, the same way corporate stocks make gains upon release of profitable quarterly or annual financial results.

ROI on ICOs

The ICO of Ethereum, a smart contracts platform, saw return on investment (ROI) on their Ether coin tokens surging nearly 87,000 percent (yes, eighty-seven thousand percent) since July 2014. Other ICOs show similar ROI rates, which makes all other sources of permitted investment income look meager.

(Image Source: Icostats.com)

The initial exchange rate of the Ethers stood at $0.40 and gradually the rate reached as high as $391, boosting Ethereum’s market capitalization to more than $36 billion. Most experts agree that the overall success of an ICO depends mainly on the underlying technology while smaller ICOs usually have more room to gain value.

Replacing Investors with Backers

 

What makes an ICO attractive for starting up companies is the fact the startup does not need to pass through complicated screening procedures and comply with sometimes contradicting KPIs and metrics. What you need is a project development plan that looks convincing to potential backers. Of course, there is danger for would be investors to back a Ponzi scheme but risk is involved even when investing in a unicorn’s IPO on Nasdaq.

IPOs are like crowdfunding campaigns but instead of donating money in exchange for, say, early access to a product, backers hope for return on their investment when the price of the cryptocurrency tokens raises.

Replacing investors with backers gives a company unprecedented freedom to operate with the raised funds at its wish. This is risky, however, and the People’s Bank of China officially banned ICOs starting September 2017, saying ICOs may result in financial instability.

(Image Source: Statista)

Arguing pro or contra ICOs is tricky. Printing uncontrolled amount of paper money also results in financial instability but this well-known rule did not prevent post-World War I Germany from inflating their national currency by printing money to repay war contributions. So the ICO and cryptocurrencies in general need not be banned but regulated to a reasonable extent in order to avoid as many fraudulent coin offerings as possible. The problem is ICOs make unbelievable returns in relatively short periods which attracts greedy backers and once an overwhelming number of speculators decide to take their profits out any ICO can go bust. Which applies also to IPOs and that is why the stock market is regulated.

After all, mining for Bitcoin and using a digital wallet to purchase goods or trade other cryptocurrencies is one thing, while backing an ICO can leave you penniless and without much chance of recovering your funds under the current regulations.

By Kiril V. Kirilov

Kiril Kirilov

Kiril V. Kirilov is a content strategist and writer who is analyzing the intersection of business and IT for nearly two decades. Some of the topics he covers include SaaS, cloud computing, artificial intelligence, machine learning, IT startup funding, autonomous vehicles and all things technology. He is also an author of a book about the future of AI and Big Data in marketing.
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