Why is cloud cost management so difficult? What are the main challenges in achieving cloud cost optimization? What are the principles of cost optimization that will help boost profits and benefit the planet? Why should I pay for a cloud governance tool when public cloud providers have alternatives that are free? Are there industry-specific challenges to cloud cost management? And what about its carbon footprint for the digital infrastructure – is it the modern day smokestack? These are the questions Steve poses to Asim Razzaq, CEO of Yotascale.