Thought Leader
2 articles published
Matt helped launch the Salesforce AppExchange ecosystem about 14 years ago, and since then many other business cloud companies have launched their own partner platforms and marketplaces, including ServiceNow, CrowdStrike and Okta. But with so many choices, how does a startup choose when the time is right to join a partner ecosystem, and which one should that be?
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Cloud Marketplaces In my last post, Cloud Platforms, Marketplaces, and Startups Part One, I examined the proliferation of partner ecosystems within the cloud software business, beginning with Salesforce AppExchange. Here,…
Cloud Platforms, Marketplaces, and Startups One of the most exciting recent developments in the cloud software business is the proliferation of partner ecosystems, with large public and late-stage private cloud…
