Cloud Confusion: The ‘Fluffy White Thing’ And The Potential Within

Cloud Confusion: The ‘Fluffy White Thing’ And The Potential Within

A recently conducted national survey has revealed that the layman American consumer is not precisely aware of what cloud computing in actual is and how, in essence, does it function. The research survey, initiated by Citrix and carried out by Wakefield Research, incorporated responses from more than 1000 American adult consumers.

A significant percentage from amongst the surveyed lot was convinced that cloud technology is linked with weather, has kinship with heaven, is closely related to happenings in the outer galaxy and even has something to do with toilet paper (huh?).

One has to admit that the survey, at some points, was evidently crafted to bring some humorous specks to the main. Consider, for example, the inquiry that posed what the cloud is, about 29% declared it being a ‘fluffy white thing’ (a real cloud) or a close variant; a mere 16% were able to read between the lines and correlate to computer network, remote storage, data sharing and the internet.

The utterly encouraging part is that despite the evident lack of sound knowledge (and a strongly felt presence of absurd beliefs) about cloud computing, the majority of participants, 68% to be exact, frequently recognized the potential inherent to cloud computing endorsement – lowering the cost of the operations was agreed upon by about 35% of the respondents, small business promotion and growth was marked by about 32% of those interviewed. Furthermore, about 35% expressed their belief that customer relations can be bolstered by cloud adaptation.

In addition, about 60% of the respondents thought they are yet to use cloud computing. Clearly they are unaware of the fact that whether knowingly or not, 95% of those surveyed actually made use of cloud computing in one form or the other. The breakdown includes using online banking, purchasing stuff online, being socially connected, enjoying online games, saving photos online and file sharing – powered at the core by cloud computing technology.

Participants of the survey are quite sure about the changes that cloud endorsement would bring about at ventures. A hefty 59% are confident that workplace of the future would reside on the cloud in its entirety. The associated fun side of cloud computing has captivated a mammoth percentage of Americans. An estimated 40% found the ability to use the cloud as a primary work-from-home tool an enriched experience. A startling 33% found direct access to their digital content in the middle of a sunbath truly fascinating.

The question remains whether it truly is important for the general public to understand the dynamics behind cloud computing? Well, it sure does. The cloud is expected to reshape on-job responsibilities of a significant proportion of those working in the US. And this holds true nor only for IT professionals but for a broad spectrum of employment genres. The cloud continues to add novel facets to sales, operations, finance and marketing.

By Humayun Shahid

 

About Humayun

With degrees in Communication Systems Engineering and Signal Processing, Humayun currently works as a lecturer at Pakistan's leading engineering university. The author has an inclination towards incorporating quality user experience design in smartphone and web applications.

View All Articles

Sorry, comments are closed for this post.

Comic
Using Cloud Technology In The Education Industry

Using Cloud Technology In The Education Industry

Education Tech and the Cloud Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve seen in the past decade. Education is an industry ripe for innovation…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

What Futuristic Tech Will You See In Your Lifetime?

What Futuristic Tech Will You See In Your Lifetime?

Futuristic Tech The world and what people can do is increasingly being driven by technology. It has already shaped the world we live in, but over the next few decades it is set to shape the world in ways that we can barely imagine. There have already been some great leaps in IoT technology recently,…

The Lighter Side Of The Cloud – Hiding Spots

The Lighter Side Of The Cloud – Hiding Spots

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Exploiting AI and Blockchain Technology

Fintech Exploiting AI and Blockchain Technology

AI and Blockchain Technology The field of artificial intelligence (AI) had progressed rapidly in the last ten years, though first recognized in the 1950s. From autonomous motor vehicles to digital personal assistants, the technology is making its way into a variety of industries, enabling better task automation, language processing, and data analytics. But more recently,…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence All businesses need a strategy and processes for governance, risk and compliance (GRC). Many still view GRC activity as a burdensome ‘must-do,’ approaching it reactively and managing it with non-specialized tools. GRC is a necessary business endeavor but it can be elevated from a cost drain to a value-add activity. By integrating…

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Cloud Compliance  Regulatory compliance is an issue that has not only weighed heavily on the minds of executives, security and audit teams, but also today, even end users. Public cloud adds more complexity when varying degrees of infrastructure (depending on the cloud model) and data fall out of the hands of the company and into…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Imagine this:  Your wearable device is subpoenaed to testify against you.  You were driving when you were over the legal alcohol limit and data from a smart Breathalyzer device is used against you. Some might argue that such a use case could potentially safeguard society. However, it poses…

Why Small Businesses Need A Business Intelligence Dashboard

Why Small Businesses Need A Business Intelligence Dashboard

The Business Intelligence Dashboard As a small business owner you would certainly know the importance of collecting and analyzing data pertaining to your business and transactions. Business Intelligence dashboards allow not only experts but you also to access information generated by analysis of data through a convenient display. Anyone in the company can have access…

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Verizon Cloud Report Enterprises using the cloud, even for mission-critical projects, is no longer new or unusual. It’s now firmly established as a reliable workhorse for an organization and one that can deliver great value and drive transformation. That’s according to a new report from Verizon entitled “State of the Market: Enterprise Cloud 2016.” which…

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

Data Science and Machine Learning Security breaches have been consistently rising in the past few years. Just In 2015, companies detected 38 percent more security breaches than in the previous year, according to PwC’s Global State of Information Security Survey 2016. Those breaches are a major expense — an average of $3.79 million per company,…