Cloud Confusion: The ‘Fluffy White Thing’ And The Potential Within
A recently conducted national survey has revealed that the layman American consumer is not precisely aware of what cloud computing in actual is and how, in essence, does it function. The research survey, initiated by Citrix and carried out by Wakefield Research, incorporated responses from more than 1000 American adult consumers.
A significant percentage from amongst the surveyed lot was convinced that cloud technology is linked with weather, has kinship with heaven, is closely related to happenings in the outer galaxy and even has something to do with toilet paper (huh?).
One has to admit that the survey, at some points, was evidently crafted to bring some humorous specks to the main. Consider, for example, the inquiry that posed what the cloud is, about 29% declared it being a ‘fluffy white thing’ (a real cloud) or a close variant; a mere 16% were able to read between the lines and correlate to computer network, remote storage, data sharing and the internet.
The utterly encouraging part is that despite the evident lack of sound knowledge (and a strongly felt presence of absurd beliefs) about cloud computing, the majority of participants, 68% to be exact, frequently recognized the potential inherent to cloud computing endorsement – lowering the cost of the operations was agreed upon by about 35% of the respondents, small business promotion and growth was marked by about 32% of those interviewed. Furthermore, about 35% expressed their belief that customer relations can be bolstered by cloud adaptation.
In addition, about 60% of the respondents thought they are yet to use cloud computing. Clearly they are unaware of the fact that whether knowingly or not, 95% of those surveyed actually made use of cloud computing in one form or the other. The breakdown includes using online banking, purchasing stuff online, being socially connected, enjoying online games, saving photos online and file sharing – powered at the core by cloud computing technology.
Participants of the survey are quite sure about the changes that cloud endorsement would bring about at ventures. A hefty 59% are confident that workplace of the future would reside on the cloud in its entirety. The associated fun side of cloud computing has captivated a mammoth percentage of Americans. An estimated 40% found the ability to use the cloud as a primary work-from-home tool an enriched experience. A startling 33% found direct access to their digital content in the middle of a sunbath truly fascinating.
The question remains whether it truly is important for the general public to understand the dynamics behind cloud computing? Well, it sure does. The cloud is expected to reshape on-job responsibilities of a significant proportion of those working in the US. And this holds true nor only for IT professionals but for a broad spectrum of employment genres. The cloud continues to add novel facets to sales, operations, finance and marketing.
By Humayun Shahid
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