Brand martech CMO

Martech: Brand Marketing is the New Demand Generation

First, An Apology Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the better. Meanwhile, building quality pipeline
How Zero Trust Security Fuels New Business Growth

How Zero Trust Security Fuels New Business Growth

Bottom Line: Zero Trust Security (ZTS) strategies enabled by Next-Gen Access (NGA) are indispensable for assuring uninterrupted digital business growth, and are proving to be a scalable security framework for streamlining onboarding and systems access for sales channels, partners, patients, and customers of fast-growing businesses. The

Cloud Security Benefits

Cloud computing offers many advantages and some disadvantages while offering its servers to be used by customers. Security is both an advantage and disadvantage of the cloud-based environment.  Because of the immense size, skilled and dedicated professionals of the cloud providers offer improved security, privacy and confidentiality of your data.

Security Because of Large Scale

Large scale implementation of anything is much cheaper than that of small scales. Cloud computing servers provide their services to a large number of businesses and companies.  It is easier and more economical for them to make sure that their system is 100% secure from hackers, accidents, and bugs.  They can easily afford all types of defensive measures like filtering, patch management, and cryptography techniques. And lets not forget that it truly is in their best interest to protect your data and maintain you as a long term customer.

Security as Market Demand

Today everyone is searching for foolproof security measure to insure of the safety of important data. Security has ultimately become one of the core factors determining which cloud provider to choose.  This has persuaded cloud computing vendors to put special emphasis on security from the very beginning of this technology.

More Chances of Standardization and Collaboration

As you may already know, the majority of the servers will be owned and kept by service providers rather than by individual companies. With this there are more chances for standardization and collaboration for improving security services. This leads to more uniform, open and readily available security services market.

Improved Scaling of Resources

Cloud computing service providers can easily relocate resources and data for filtering, traffic controlling, verification, encryption and other security measures. This ability provides more resilience against security threats.

Advantage of Concentrated Resources

The concentration of resources is potentially dangerous for security, however at the same time, this can be used for improving security by other methods. It allows service providers cheaper physical access and security control. The saved resources in terms of money, time and location can be reallocated to improve security.

Evidence-gathering and Investigation

Cloud computing services offer quick evidence gathering for forensic and investigation purpose. In traditional systems this is attained by turning your server offline, but cloud based servers don’t need to be turned down. The customers can now store logs more cost-effectively, allowing comprehensive logging and increasing performance.

By Glenn Blake

Glenn Blake

Glenn Blake is a writer for CloudTweaks and has been writing about technology trends for over 25 years.

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