The High Octane Mobile Gaming Industry And Its Massive Growth

The High Octane Mobile Gaming Industry

The birth of a global gaming giant signals how cloud gaming has come of age

In a clear sign that the future of gaming will be driven by the unique relationship between cloud services and mobile devices, gaming giant Activision Blizzard today announced that it had acquired British mobile gaming company King Digital Entertainment for the whopping figure of $5.9 billion. King is the creator of the wildly popular mobile games Candy Crush and Candy Crush Soda, which recorded a stunning figure of 474 million users in the third quarter of 2015.

Activision Blizzard, the makers of more action-centric games like Call Of Duty and World of Warcraft, also boasts impressive user numbers and, together, the new entertainment giant will have over half a billion monthly active users. It’s a huge endorsement for the cloud services which form the backbone of the mobile Gaming experience. Cloud gaming requires the use of powerful cloud servers to provide a seamless experience for the users. The servers need to execute games, handle user inputs and multi-task in the arenas of rendering, capturing, encoding, packeting and decoding in real time, while the user interacts with a thin client on a resource constrained system such as a mobile phone.

Bobby Kotick CEOThe mobile gaming sector is projected to generate over $36 billion in revenues during 2015. Bobby Kotick, chief executive of Activision Blizzard notes that “Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment and we will have one of the world’s most successful mobile game companies and its talented teams providing great content to new customers, in new geographies throughout the world.

In another sign that the cloud is the natural home for the next generation of gaming, Microsoft acquired the popular middleware engine Havok during October 2015. Havok powers many of the worlds most popular games on multiple platforms. Writing on its official blog, Microsoft notes that “Part of this innovation will include building the most complete cloud service, which we’ve just started to show through games like “Crackdown 3.””’. The Toronto Star reported that new Microsoft CEO Satya Nadella ‘’is much more focused on cloud computing and other services. That’s where the future of the company will be.” The markets agreed with this prediction and pushed Microsoft shares up over 6% during the last weeks of October.

Gaming Industry Bullish

The potential for mobile gaming is massive and the industry is bullish as a whole.

This was not always the case, particularly in the wake of the collapse of OnLive in 2013 and widespread frustration of the speed of global broadband services. VentureBeat explains some of the challenges the industry still faces: ‘’Streaming-video services like Netflix have taken off. But games are interactive, which presents a much greater technical hurdle for cloud services that host the titles on an Internet-connected data center, or cloud, and send a stream of video to a client device such as a tablet. The computing and graphics processing is done mostly in the data center, allowing for high-end games to run on devices that couldn’t ordinarily run them.’’

But the past 12 months have seen impressive growth in numbers and technological leaps forward. Global brand names like Sony and Nvidia have driven the industry forward and set a standard for gaming which is seamless, complex and utterly mobile. Ultimately, Activision Blizzard’s massive acquisition of King is a firm commitment to mobile gaming and an undeniable sign that the future of gaming is rooted in the unique capabilities of cloud computing.

By Jeremy Daniel

Lauren Brunson

The Growing Need to Consolidate Multi-Tenant Environments

Consolidate Multi-Tenant Environments Over the past four months, countless businesses and universities have scrambled to the cloud to enable their employees and students to work remotely during the global coronavirus pandemic. Managed service providers (MSPs) ...
Texture Cloud

Building a Cloud Roadmap

Cloud Roadmapping Why is it important to have a cloud roadmap? What's the best way to begin building a cloud roadmap? What points should a cloud roadmap include? Who should be included in the roadmap ...
Marty

Digital Transformation: Adapting Your Business Online

The Age of Digital Transformation There is little doubt that the transition to cloud computing is driving an insatiable demand for digital transformation. Countless organizations around the world are embarking on a program to change ...
Flexiant Tony Lucas

There Are Still Opportunities For Service Providers

Opportunities For Service Providers Service providers (SPs) still have a golden, but short-lived opportunity to commercialize the $266.4 billion cloud services market before AWS and others call it “game over.” By being more agile, able to ...
Tech

What is the Difference Between a VPS and a Cloud VPS?

VPS or Cloud VPS? While researching this article it became very apparent that there is a lot of confusion about the differences between VPS Hosting and a Cloud VPS. They are both Virtual Private Servers, ...
Employees Digital

A Winning Data Strategy Series Part 1: Off to a Faulty Start

A Winning Data Strategy Series This is the first piece of a 5-part series on plugging the obvious but overlooked gaps in achieving digital success through a refined data strategy. Everyone is aiming for stellar ...