Brand martech CMO

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First, An Apology Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the better. Meanwhile, building quality pipeline
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mike

Through the Looking Glass: Tech and Security Industry Predictions

Tech and Security Industry Predictions

As we close out 2016, which didn’t start off very well for tech IPOs, momentum and performance has increased in the second half, and I believe that will continue well into 2017. M&A activity will also increase as many of the incumbents will realize that they need to inject new DNA into their stagnant cultures and flat to declining revenue numbers.

Cyber Security Market Expands

Security Industry Predictions

My first prediction, which is understandably biased given my own startup, is that the cyber security market will continue to expand mainly due it being a board room and CEO-level discussion, which means that more budget dollars will be allocated. I also anticipate that the M&A activity in this sector will remain very active.

High Level Innovation

The next area of continued growth will be in Machine Learning and Artificial Intelligence companies, and there will be an influx of those providing these “as a service”. These cloud platforms will enable developers at every company to deliver innovative offerings at a much higher velocity, which will create additional market opportunities.

Large Scale DDoS Outage

I feel compelled to have an IoT prediction, and unfortunately mine is that there will be at least one more massive vendor outage caused by a DDoS attack launched by insecure IoT devices. There needs to be some regulation put around IoT, as well as fines for those who don’t adhere to standard best practices. Devices with hard-coded credentials, for example, should never be allowed to get to market.

Killing The Password

2017 will be the year where we finally “kill the password”. Some extremely innovative and disruptive company will “crack the nut” on a true identity platform that solves for both authentication (AuthN) and authorization (AuthZ). My bet is that Blockchain technology will be a key component in this platform.

Mobile Payments

Mobile payments and supporting technology will continue to increase in 2017 as “in-social” targeting and purchasing will be a core driver. I hope that we can finally get away from the “George Costanza” wallet full of credit and loyalty cards, and leverage mobile devices and wearables to their full e-commerce extent.

Azure Makes Ground

Azure will make up some ground against AWS as large enterprises shift their on-premises Microsoft infrastructure to public cloud and Microsoft cloud services (Office 365). Google Cloud will struggle to gain market share as people realize that all public cloud performance is not even close to being equal.

AR and VR Breaks Through

Finally, Augmented and Virtual Reality (AR / VR) technologies will see much more usage in 2017, not only in gaming, but in many other areas including sports training and commerce. Imagine being able to see what it’s like to vacation in Italy before actually going there, or being able to attempt to block a penalty kick from Lionel Messi. The future is truly here.

I truly believe that 2017 will be an amazing year on many fronts, and that technology will be the main driver of success.

By Mike D. Kail

Mike D. Kail Contributor
Prior to founding Cybric, Mike Kail was Yahoo’s CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. Prior to joining Yahoo, Mike served as VP of IT Operations at Netflix, where he was responsible for Employee Technology and various Engineering components.  He has been widely recognized for his insightful industry commentary on social media, and was recently named by the Huffington Post as one of the “Top 100 Most Social CIOs on Twitter.” He holds a B.S. in Computer Science from Iowa State University.
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