October 19, 2017

Should Businesses Fear the Power of Amazon and Google?

By Kiril Kirilov

Amazon and Google

Amazon is replacing Google as the most cited company, according to the number of mentions in publicly available corporate conference calls. The news passed largely unnoticed although this is quite a news bearing in mind that both the companies are major contenders in the battle for connected homes, Internet of Things, and Artificial Intelligence (AI) adoption.

(Image Source: Statista)

Amazon: Behind the Figures

Data collected by FactSet data and analysed by Recode shows that Amazon is the most feared company among businesses judging by mentions in earning calls, shareholder meetings minutes, and guidance calls. During the first three quarters of 2017, some 2,100 corporate conference call make mentions of Amazon with about 1,500 mentioning Google. Why is that?

Amazon leads the way in fields such as online retail sales and cloud infrastructure. They make every effort to dominate the market of smart home assistants and have invested in brick-and-mortar grocery chains. They develop drones and AI-enabled devices intended to dominate the future market for drone deliveries and connected IoT homes.

What started as a digital marketplace is now an online empire worth billions of dollars and trying to enter virtually any industry vertical – from hardware to food delivery to video distribution. With $150 billion in annual sales, they are a force to reckon with although they trail in a very important market segment – search engines and advertising.

Google: Behind the Figures

Google now manufacture hardware and develop AI-powered systems, trying to convince consumers they are evolving as an AI company. Their primary business, however, is online search and online advertising. They act as gatekeeper for any business planning to hit the market by storm and a minor change in their search algorithms can wipe out thousands of businesses from the first pages of Google search results. Which means a lot of fresh income in new ads, you know.

Without doubt, they invest a lot in new technologies such as AI, Machine Learning, and natural language understanding. They compete on equal terms with Amazon in the provision of cloud infrastructure services and recently won a large cloud client such as Snapchat. They also invest in self-driving cars where Amazon will compete with them through drones and probably autonomous trucks.

Amazon and Google: Fear Both

Although Amazon appears in more publicly available corporate records recently, businesses should fear both. As said above, both companies are trying to dominate huge and crucial industry segments. Those include cloud infrastructure, online retail sales, and online searches. You should add smart home devices to complete the picture.

Ability to track consumer online searches, purchases, shopping habits, and smart home assistant usage is critical in today’s business environment. Both Amazon and Google are capable of doing that. Businesses are more worried by Amazon right now because Amazon have entered a huge market such as the brick-and-mortar retail sales and plan to revolutionise retail deliveries and online purchases through connected home devices. Google are set to give them a run for their money through their own home assistant for which a researcher just recently found it is tracking communications at will.

Businesses should actually not fear Amazon and Google but find ways to prosper and progress by taking advantage from valuable services they can offer at this very moment. They are no different from any monopoly on Earth despite the entire PR buzz surrounding one or another of their research efforts. The IT sector is not immune to creation of monopolies while the world history teaches us that no monopoly lasts forever.

By Kiril V. Kirilov

Kiril Kirilov

Kiril V. Kirilov is a content strategist and writer who is analyzing the intersection of business and IT for nearly two decades. Some of the topics he covers include SaaS, cloud computing, artificial intelligence, machine learning, IT startup funding, autonomous vehicles and all things technology. He is also an author of a book about the future of AI and Big Data in marketing.
Cloud Computing Humor
Chris Bray

Quantum Leap: How Post-Quantum Cryptography Will Dominate 2024 Boardroom

2024 Cybersecurity Predictions As we step into 2024, the technological landscape is poised for transformative [...]
Read more
www.strapi.io

Leverage AI for Smarter Content Strategies: Why Headless CMS is the Future

Why Headless CMS is the Future What is a Headless CRM? A Headless CMS is [...]
Read more
Mariusz Michalowski

Streamlining Infrastructure Management with Terraform Automation

Streamlining Infrastructure Management The growth of cloud computing and infrastructure as code (IaC) practices has [...]
Read more
Randy

Gain Critical AI Insights: The Oxford Artificial Intelligence Programme

Acquire Essential Skills for Success in the AI Industry The expansion of online learning within [...]
Read more
JB Baker

SSD Controllers for AI & Data Centers: JB Baker Talks Future of Storage

SSD Controllers for AI & Data Centers Welcome to this Q&A session hosted by CloudTweaks, [...]
Read more

5 Azure Cost Management Strategies

What Is Azure Cost Management? Azure cost management refers to the practices and processes that [...]
Read more

SPONSOR PARTNER

Unlock the power of Google Cloud with a $350 signup credit. Experience enhanced scalability, security, and innovation for your projects today!
© 2024 CloudTweaks. All rights reserved.