Exploring the Landscape of SaaS Directories SaaS directories are vital in today’s digital age, serving as key resources for businesses seeking informed software selections. These platforms offer extensive reviews, enabling [...]

A Fresh Spin on Digital Advertising Hey there! Let’s dive into a world where cloud AI meets digital signage, creating an advertising game changer. Imagine walking past a digital billboard [...]

Passing the Torch Updated: 05-15-2023 In 2016, millennials surpassed the Baby Boomers as the largest generation in American history. As they continue to infiltrate the corporate world, their collaboration and [...]

Why Marketing Is Important Those who ask themselves why marketing is important. Lets first start with Big Data. Big Data and its enhanced usefulness through advancing predictive analytics has changed [...]

‘Legacy systems’ often get a bit of a rough time in the IT community. But perhaps this is unfair. After all, in many cases you’re talking about software platforms that [...]

Mistakes to Avoid When Choosing a Cloud According to Gartner, the worldwide public cloud services market is forecast to grow 17% in 2020 to total $266.4 billion, up from $227.8 [...]

AI in Sales and Marketing  Artificial intelligence (AI) as a Sales and Marketing (SaM) tool to help businesses deliver a better customer experience and secure quality leads was once considered [...]

Martech: Brand Marketing First, An Apology Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. [...]

Small Business AI Quick, what’s the primary way for businesses to get traffic online? Is it social media marketing or search engine marketing? According to marketing guru Neil Patel, “More [...]

Digital Transformation Most large Digital Transformation programmes fail. Others are in their second or third year and still have yet to prove that they will deliver real outcome. Sometime. Any [...]

Big Data Relationship Marketing When you think about big data, you might find that marketing is one of the first uses that comes to mind. Rightly so – it’s an [...]

Global Mobile Apps Market The picture of the world mobile apps ecosystem is drastically different when you add China, India, and Russia Have you ever heard of an app called [...]

Big Data: The Hot Commodity for Marketing Will the market for consumer data ever come to a breaking point? Let me explain. When it comes to digital marketing agencies—agencies that [...]

Implementing Startup Tools Many startups believe implementing cloud tools help reduce operation costs as well as the time taken to enter a market, and so when taken along with the [...]