Martech

4 Ways How AI Can Augment the Digital Marketer

By Ronald van Loon | December 1, 2017

AI and the Digital Marketer As part of my experience, I have had the luxury of observing the way possibilities regarding AI have drastically arisen during the last decade. What many considered unachievable in the past is now certainly achievable

Millennials’ Video Obsession

Millennials’ Video Obsession Is Transforming Your Office: Are You Adapting?

By Bobby Beckmann | November 30, 2017

Millennials’ Video Obsession In 2016, millennials surpassed the Baby Boomers as the largest generation in American history. As they continue to infiltrate the corporate world, their collaboration and communication preferences are coming along with them. The millennial generation, which is

Why Big Data is the Key to Relationship Marketing

By Shachar Shamir | November 16, 2017

Big Data Relationship Marketing When you think about big data, you might find that marketing is one of the first uses that comes to mind. Rightly so – it’s an incredibly powerful tool for marketing companies seeking to analyze large-scale

A Look At The Global Mobile Apps Market

By Kiril Kirilov | September 7, 2017

Global Mobile Apps Market The picture of the world mobile apps ecosystem is drastically different when you add China, India, and Russia Have you ever heard of an app called Taobao, Tencent Video, My Jio, Ino, or Vkontakte. All of

Future Data Scientists

Big Data: The Hot Commodity for Marketing in 2017 and Beyond?

By Daniel Matthews | May 19, 2017

Big Data: The Hot Commodity for Marketing Will the market for consumer data ever come to a breaking point? Let me explain. When it comes to digital marketing agencies—agencies that are responsible for a great deal of the content you

Finding and Implementing Startup Tools

Finding and Implementing The Right Tools For Your Startup

By Jennifer Klostermann | May 3, 2017

Finding and Implementing Startup Tools Many startups believe implementing cloud tools help reduce operation costs as well as the time taken to enter a market, and so when taken along with the faster product development and increased productivity benefits, more

starting a new business

What You Need to Know about Startup Accelerator Programs

By Jennifer Klostermann | May 2, 2017

Startup Accelerator Programs Startup accelerators, not to be confused with incubators or angel investors, play an important role in the development of global startups and can significantly impact the results of these startups while simultaneously benefiting the community as a

20 Cloud CMS WordPress Alternatives: Part 1

By Kiril Kirilov | April 25, 2017

Cloud CMS WordPress Alternatives Content management systems (CMS) have grown exponentially in recent years. Their number and features have exploded. There are now dozens of cloud CMS WordPress alternatives for startups and small business. CMS is getting more sophisticated. Website building

Digital Marketing Part 3- Measuring Effectiveness

By Jennifer Klostermann | April 24, 2017

Measuring Effectiveness With a solid foundation in place, the correct strategy and tools utilized, a digital marketing campaign can mean brand proliferation and product success. But it’s just as important to measure the effectiveness of a campaign and provide real

Digital Marketing Part 2- Strategy & Tools

By Jennifer Klostermann | April 19, 2017

Strategy & Tools We’ve discussed the martech foundational elements of data and predictive analytics, as well as the benefits to modern marketers in Digital Marketing Part 1: A Solid Foundation. Clearly of value to businesses in all categories, digital marketing

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Move to the Cloud Securely The 2016 Enterprise Cloud Computing Survey from IDG offers multiple interesting insights concerning the state ...
Two 2017 Trends From A Galaxy Far, Far Away

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Reaching For The Stars People who know me know that I’m a huge Star Wars fan. I recently had the ...
The Good, Bad, and Downright Ugly Takeaways from WikiLeaks’ Vault 7

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WikiLeaks’ Vault 7 If you haven’t heard of the Vault 7 WikiLeaks data dump, you’ve probably been living under a ...
Financial Management Finds a Welcome Home in the Cloud

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Cloud Based Financial Management The most cautious person in any organization is likely to be the CFO. After all, they’re ...
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Selecting The Right Cloud Services Provider How to find the right partner for cloud adoption on an enterprise scale The ...
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Effective Cybersecurity Strategy A number of trends contribute to today’s reality in which businesses can no longer treat cybersecurity as ...
Safeguarding Data Before Disaster Strikes

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Safeguarding Data  Online data backup is one of the best methods for businesses of all sizes to replicate their data ...
Countdown to GDPR: Preparing for Global Data Privacy Reform

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Preparing for Global Data Privacy Reform Multinational businesses who aren’t up to speed on the regulatory requirements of the European ...