Martech

Dump Your Digital Transformation Program

By Roland Rust / January 24, 2018

Digital Transformation Most large Digital Transformation programmes fail. Others are in their second or third year and still have yet to prove that they will deliver real outcome. Sometime. Any initiative that leads to true transformation success starts small and

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4 Ways How AI Can Augment the Digital Marketer

By Ronald van Loon / December 1, 2017

AI and the Digital Marketer As part of my experience, I have had the luxury of observing the way possibilities regarding AI have drastically arisen during the last decade. What many considered unachievable in the past is now certainly achievable

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Millennials’ Video Obsession

Millennials’ Video Obsession Is Transforming Your Office: Are You Adapting?

By Bobby Beckmann / November 30, 2017

Millennials’ Video Obsession In 2016, millennials surpassed the Baby Boomers as the largest generation in American history. As they continue to infiltrate the corporate world, their collaboration and communication preferences are coming along with them. The millennial generation, which is

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Why Big Data is the Key to Relationship Marketing

By Shachar Shamir / November 16, 2017

Big Data Relationship Marketing When you think about big data, you might find that marketing is one of the first uses that comes to mind. Rightly so – it’s an incredibly powerful tool for marketing companies seeking to analyze large-scale

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A Look At The Global Mobile Apps Market

By Kiril Kirilov / September 7, 2017

Global Mobile Apps Market The picture of the world mobile apps ecosystem is drastically different when you add China, India, and Russia Have you ever heard of an app called Taobao, Tencent Video, My Jio, Ino, or Vkontakte. All of

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Future Data Scientists

Big Data: The Hot Commodity for Marketing in 2017 and Beyond?

By Daniel Matthews / May 19, 2017

Big Data: The Hot Commodity for Marketing Will the market for consumer data ever come to a breaking point? Let me explain. When it comes to digital marketing agencies—agencies that are responsible for a great deal of the content you

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Finding and Implementing Startup Tools

Finding and Implementing The Right Tools For Your Startup

By Jennifer Klostermann / May 3, 2017

Implementing Startup Tools Many startups believe implementing cloud tools help reduce operation costs as well as the time taken to enter a market, and so when taken along with the faster product development and increased productivity benefits, more and more

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20 Leading Cloud CMS WordPress Alternatives

By Kiril Kirilov / April 25, 2017

Cloud CMS WordPress Alternatives Content management systems (CMS) have grown exponentially in recent years. Their number and features have exploded. There are now dozens of cloud CMS WordPress alternatives for startups and small business. CMS is getting more sophisticated. Website building

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Retail Digitization Benefiting Various Players

By Jennifer Klostermann / April 13, 2017

Retail Digitization Retail startups are using various forms of tech including IoT and cloud to create partnerships that help businesses innovate and better satisfy customer needs. Thanks in large part to new data-centric solutions, startup and retail collaboration is thriving

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Why Is Marketing Important

Why Marketing Is Important – Building A Solid Digital Foundation

By Jennifer Klostermann / April 10, 2017

Why Marketing Is Important Those who ask themselves why marketing is important. Lets first start with Big Data. Big Data and its enhanced usefulness through advancing predictive analytics has changed the marketing game forever, and with technology evolving and expanding

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