shutterstock_154439864

Utilizing Digital Marketing Techniques Via The Cloud

Digital Marketing Trends

In the past, trends in the exceptionally fast-paced digital marketing arena have been quickly adopted or abandoned, keeping marketers and consumers on their toes. 2016 promises a similarly expeditious temperament, with a few new digital marketing offerings taking center stage. According to Gartner’s recent research into Digital Marketing Hubs, brands plan to increase digital commerce investment as they attempt to connect business revenue with digital marketing spend through “digitally led business models.” Thanks in part to the convergence of multimedia, superior machine learning, and the quest for more personalized marketing, this year’s trends and innovations promise even more excitement.

Digi_Mktg_Map_Final_April_2015

(Infographic Source: Gartner)

Custom-Made Advertising

A top-performing trend right now, advertising made to fit seamlessly into a website’s general content is more a necessity than novelty. The impact on user experience is significant, particularly when one brand purchases all of the advertising space in one area. But the concept often causes contention as ads often ‘trick’ readers into believing they’re part of the standard content. Furthermore, this type of advertising is often perceived negatively as paid endorsements. Objective media is likely to lose any credibility should their audience ever believe they are solely ‘in it for the money’, so the use of advertising that appears to be an extension of the publishing brand should always be executed prudently, if at all.

Personalization

digital-marketing

(Image Source: Shutterstock)

When driven by data, personalization allows marketers to better communicate with their audiences through especially relevant content. This promises greater response rates from correctly targeted consumers and fewer marketing withdrawals thanks to a drop in SPAM-like communications hitting the wrong people. Video portals is a particular area in which increasingly personalized experiences are being created, with some marketers dynamically reconfiguring videos based on a user’s activity. 2016 is sure to see the continued personalization of content marketing, web marketing, and video marketing, with vendors amalgamating trends and offering refined content.

Video: Interactive & Live

The use of interactive video is gaining momentum, allowing marketers the opportunity to develop one on one communications with prospective customers. Viewers have the chance to tailor their experiences, choosing preferred content paths, all the time increasing marketers’ insight. And live video is providing more intimate experiences for customers and companies worlds apart. Customers are provided more engaging and positive experiences with the brands they use, thus heightening the sense of personalization.

The Cloud & Marketing

As evidenced in Gartner’s Magic Quadrant, the top tools take into account today’s not-so-secret weapon: Cloud. Digital marketing in the cloud promises all of the essential digital marketing tools, but with the flexibility and speed to ensure to-the-minute solutions are always available and personally customizable. Though Adobe, Marketo, Oracle, and Salesforce dominate, competition in the sector is stiff, fortuitously guaranteeing today’s digital marketers user-friendly, cost-effective, and cutting-edge possibilities.

By Jennifer Klostermann

Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.

CONTRIBUTORS

How Will Artificial Intelligence Really Impact Jobs?

How Will Artificial Intelligence Really Impact Jobs?

Will Artificial Intelligence Impact Jobs? Hamilton is my favorite Broadway musical. The show follows the life of one of America’s ...
Cloud Computing, AI and The Future of Language Translation

Cloud Computing, AI and The Future of Language Translation

The Tower of Babel Is Over Imagine: you are in a conference room with colleagues from China, Japan, Germany and ...
AI – The Present in the Making

AI – The Present in the Making

I attended the Huawei European Innovation Day recently, and was enthralled by how the new technology is giving rise to industrial revolutions ...
SaaS Startup Growth How To's

SaaS Startup Growth How To’s

SaaS Growth Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and ...
Future Data Scientists

Big Data: The Hot Commodity for Marketing in 2017 and Beyond?

Big Data: The Hot Commodity for Marketing Will the market for consumer data ever come to a breaking point? Let ...
What Is Artificial Intelligence? I Can't Define It, But I Know It When I See It

What Is Artificial Intelligence? I Can’t Define It, But I Know It When I See It

What Is Artificial Intelligence? When considering how to draw the line between whether an application is AI or not, I’m ...
Lavabit, Edward Snowden and the Legal Battle For Privacy

Lavabit, Edward Snowden and the Legal Battle For Privacy

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information ...
Death of Traditional Enterprise Storage

Death of Traditional Enterprise Storage

Traditional Enterprise Storage Back in 2003, Chris Pinkham and Benjamin Black, two engineers working for Amazon.com, proposed a dramatic overhaul ...

NEWS

HPE CEO Whitman's surprise exit stumps Wall Street

HPE CEO Whitman’s surprise exit stumps Wall Street

(Reuters) - Shares of Hewlett Packard Enterprise Co (HPE.N) fell 6 percent on Wednesday after Chief Executive Officer Meg Whitman’s ...
EU privacy regulators to discuss Uber hack next week

EU privacy regulators to discuss Uber hack next week

BRUSSELS (Reuters) - European Union privacy regulators will discuss ride-hailing app Uber’s [UBER.UL] massive data breach cover-up next week and ...
OVH Announces New Hosted Private Cloud Offerings for US Market

OVH Announces New Hosted Private Cloud Offerings for US Market

OVH delivers next-generation services for hosted private cloud, disaster recovery, and hybridity leveraging industry-leading solutions RESTON, VA--(Marketwired - Nov 20, ...

SPONSORS

Internet Performance Management In Today’s Volatile Online Environment

Internet Performance Management In Today’s Volatile Online Environment

Internet Performance Management It’s no exaggeration to say that the Internet is now the heart of the global economy. Competition ...
Viewing Digital Payments as a Boulevard of Commerce

Viewing Digital Payments as a Boulevard of Commerce

Digital Payments A boulevard is a wide street that runs in two directions and usually has a median in the ...
How Printers Help Hackers Hide In Plain Sight

How Printers Help Hackers Hide In Plain Sight

Printers and Hackers Spies and thieves often do their best work by hiding in plain sight. No one suspects the ...