Utilizing The Digital Marketing Mix In Today's World

Marketing

Digital Marketing Mix

In the past, trends in the exceptionally fast-paced digital marketing mix arena have been quickly adopted or abandoned, keeping marketers and consumers on their toes. 2016 promises a similarly expeditious temperament, with a few new digital marketing offerings taking center stage. According to Gartner’s recent research into Digital Marketing Hubs, brands plan to increase digital commerce investment as they attempt to connect business revenue with digital marketing spend through “digitally led business models.” Thanks in part to the convergence of multimedia, superior machine learning, and the quest for more personalized marketing, this year’s trends and innovations promise even more excitement.

digital package

(Infographic Source: Gartner)

Custom-Made Advertising

A top-performing trend right now, advertising made to fit seamlessly into a website’s general content is more a necessity than novelty. The impact on user experience is significant, particularly when one brand purchases all of the advertising space in one area. But the concept often causes contention as ads often ‘trick’ readers into believing they’re part of the standard content. Furthermore, this type of advertising is often perceived negatively as paid endorsements. Objective media is likely to lose any credibility should their audience ever believe they are solely ‘in it for the money’, so the use of advertising that appears to be an extension of the publishing brand should always be executed prudently, if at all.

Personalizatize Marketing Mix

digital-marketing

When driven by data, personalization allows marketers to better communicate with their audiences through especially relevant content. This promises greater response rates from correctly targeted consumers and fewer marketing withdrawals thanks to a drop in SPAM-like communications hitting the wrong people. Video portals is a particular area in which increasingly personalized experiences are being created, with some marketers dynamically reconfiguring videos based on a user’s activity. 2016 is sure to see the continued personalization of content marketing, web marketing, and video marketing, with vendors amalgamating trends and offering refined content.

Video: Interactive & Live

The use of interactive video conferencing services is gaining momentum, allowing marketers the opportunity to develop one on one communications with prospective customers. Viewers have the chance to tailor their experiences, choosing preferred content paths, all the time increasing marketers’ insight. And live video is providing more intimate experiences for customers and companies worlds apart. Customers are provided more engaging and positive experiences with the brands they use, thus heightening the sense of personalization.

The Cloud & Marketing

As evidenced in Gartner’s Magic Quadrant, the top tools take into account today’s not-so-secret weapon: Cloud. Digital marketing in the cloud promises all of the essential digital marketing tools, but with the flexibility and speed to ensure to-the-minute solutions are always available and personally customizable. Though Adobe, Marketo, Oracle, and Salesforce dominate, competition in the sector is stiff, fortuitously guaranteeing today’s digital marketers user-friendly, cost-effective, and cutting-edge possibilities.

By Jennifer Klostermann

Karen Gondoly

Lessons Learned When Moving to the Cloud

Moving to the Cloud Lessons At Leostream, we work with organizations around the globe that are moving workloads to the cloud. These organizations span a wide range of industries, vary in company size, and typically ...
Mark Banfield

A Seamless Customer Experience Is Essential to Success in Today’s Digital Economy

Implement A Seamless Customer Experience The need for digital interaction has never seemed more critical than it does today. As the coronavirus continues to spread, citizens around the world are being asked to hunker down ...
Mark Kirstein

IT Pros Can Now Deliver a More Streamlined, Cost-Efficient Migration of Microsoft Teams

IT Pros Deliver a More Streamlined Migration of Microsoft Teams In the modern workplace, the ability for employees to collaborate and engage with each other on projects in real time is becoming essential. The increased ...
Kokumai

Identity Assurance – Sufficient and Necessary Conditions

Identity Assurance It is not easy to define the 'sufficient condition' for describing a set of processes used to establish that a natural person is real, unique, and identifiable; criminals keep coming up with hitherto ...
Jen Klostermann

Telemedicine to medical smartphone applications

Telemedicine to medical smartphone applications With the current and growing worldwide concerns regarding the Coronavirus (COVID 19). Telemedicine is more important now than ever. What are some of the key areas in the coming years ...
Sebastian Grady

Leveraging Hybrid IT Now to Power Digital Transformation 

Leveraging Hybrid IT Summary: Cloud is a dominant force in enterprise software today. Global market turbulence is forcing some companies to accelerate moving parts of IT to the cloud sooner than expected to adapt to ...