March 15, 2016

Optimizing Digital Marketing Through Accessibility & Aesthetics

By Jennifer Klostermann

Optimizing Digital Marketing In The Cloud

Marketers are constantly looking for better ways to tantalize and engage customers, and there’s no space more competitive than the digital universe. Deliberating over pleasing layouts, effective calls to action, site responsiveness, and much more, digital marketers have more than enough to keep themselves busy without understanding the intricacies of website design and optimization. The corporate giants have access to department upon department of developers and designers, digital strategists, research teams, and publicity divisions backing up marketers, but the rest of the business world, made up of small and medium-sized enterprises, have no such luxuries. Luckily, a few shrewd Service Providers are ensuring their clients, no matter their size, have all of the necessary tools to compete successfully in the cloud.

Ease of Use

According to Econulstancy, 40% of people will abandon a web page if it takes more than three seconds to load, and so with trillions of dollars of retail sales ‘web-influenced’, ensuring your site is both accessible and optimized is a fundamental business requirement. Says Tim Schulz, chief product officer at Bigcommerce, “The key to success in today’s hyper-competitive retail market is to sell not only a product, but an entire experience to the shopper.” Organizations can no longer rely merely on providing a good product or service but instead must afford their customers an experience that is enjoyable, user-friendly, and ultimately superior to their rivals.

Aesthetically Pleasing

Looks do matter, and people are constantly judging books by their covers. Prudent companies spend no time concerned with this injustice, but rather take advantage of it. With many consumers basing decisions on where to spend their money purely on which website they believe the most attractive, businesses must constantly revamp and revise their site design, always preserving a fresh façade that discreetly expresses the company brand while charming the customer. “There is nothing more important than connecting your brand with shoppers,” states Ben Moore, CEO at Pixel Union.

Tools for Streamlined Experiences and Enjoyable Designs

A leading ecommerce platform, Bigcommerce, is magnifying their clients’ success with new attractive and responsive themes optimized for various catalog sizes, merchandise categories, and promotions. Collaborating with Pixel Union, these new themes promise a seamless shopping experience across all devices, and will continue to evolve to include advanced features traditionally only available through fully-customized storefronts. Says Schulz, “With our new themes, and the new development framework that powers them, our merchants will make an incredible first impression on today’s sophisticated online shoppers and ultimately sell more than they would on any other ecommerce platform in the world.

Through their new themes, Bigcommerce is providing clients with progressive features, including:

  • Optimized designs for mobile shoppers;
  • Seamless and simple customizations;
  • Built-in faceted search functionality;
  • Optimized one-page checkout.

Bigcommerce is putting a major focus on the end-to-end customer journey with these new themes, and that’s going to help merchants communicate their brand better and do more with their storefront to drive sales and build lasting relationships with their customers,” says Schulz.

Capture

In addition to a range of premium themes now available on the Theme Marketplace, several styles of free themes are also accessible.

Article sponsored by Bigcommerce

By Jennifer Klostermann

Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.
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