The Value of Business Intelligence

Business Intelligence

Though there’s still some debate around the complete definition of business intelligence, it’s accepted to be a powerful tool that is quickly making its way through the ranks; once gracing only the largest organizations, business intelligence is today available to many smaller businesses thanks to advances in data management, analytics, and cloud developments. It’s generally accepted that business intelligence encompasses the fields of big data, its collection, and the analysis of it, as well as the visualizations of these disciplines for better business management and strategizing. Business Intelligence platforms include complex analytics facilities, predictive modeling, and powerful data mining tools that provide users with the insight and drive to better their organizations.

Better Decisions with Business Intelligence

Though Gartner expects that by 2020 “only 50% of chief analytics officers will have successfully created a narrative to respond to rapid change and link financial objectives to business intelligence and analytics initiatives and investments,” many business leaders recognize to some degree the ability for business intelligence to improve the competitiveness of their organizations through the clear benefits of increased revenue, lowered costs, and the tools to better read their markets for more rapid innovation and transformation. At the heart of this is the ability to make calculated business decisions.

Beyond cost reductions and operational efficiencies, Gartner recognizes the importance of using business intelligence applications to create workable insights which aid companies in superior customer engagement and greater value delivery. Technology and its constant transformation are disrupting and developing most industries today; for those business leaders willing to embrace new intelligence and revolution, business intelligence provides the information for effective decision making and business strategies that keep organizations at the top of their game.

Integrated Apps

In the past, business intelligence systems were highly complex, requiring trained analysts to operate and extract meaningful information. Though competent analysts are still in high demand to get the most out of such systems, some business intelligence platforms are broadening the user field with applications that allow more direct access to personnel through ‘self-service’ analytics. Such apps integrated into the business environment provide focused intelligence and insight to specific departments and encourage a more complete use of data and its insights.

What Not to Neglect

The benefits of implementing business intelligence solutions should be obvious, but taking advantage of these platforms requires effort and some key failures must be avoided:

  • Data Security: Data volumes grow daily and with it storage requirements. Finding cost effective solutions is necessary; finding secure solutions imperative. Once data is secured, implementing compliance programs can help ensure both secure access and storage is sustained.
  • Setting Objectives: Collecting data is relatively straightforward, but analyzing it and outputting relevant findings will require clearly defined business objectives. Knowing what an organization wants to accomplish ensures business intelligence outcomes don’t muddy the waters with many generalities but instead speak to business development.
  • Identify Irregularities: It’s important not to let the search for a particular pattern blind you to the unexpected; data will often back up notions we already hold, but what would be the point of business intelligence if not to point out original information? Noticing the differences is the start of the process towards shrewd decisions and unique strategies which could be putting the business one step ahead of its competitors.

No matter the absolute explanation of precisely what business intelligence is, the tools and features such platforms provide are delivering the technology that helps us put big data to good, and precise, use leading companies to greater competition, and eliminating both customer and employee frustrations. Exploiting these platforms holds the promise of progressive solutions, innovative products and services, and enhanced business processes.

By Jennifer Klostermann

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