Martech

How Big Data Can Empower Native Ads

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across ...
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Trends in MarTech to Look Out for This Year

Trends in MarTech Marketing technology, or MarTech, has come a long way with a landscape that is steadily growing. In ...
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Measuring Digital Marketing and Growth Hacking

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved ...
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Cloud Computing Driving The Retail Industry Forward

Cloud Computing Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work ...
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Social Media Continues To Shape Martech

Social Media and Martech Martech and social media are inextricably linked and so it should come as no surprise that ...
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Companies Looking To Capitalize on Martech

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend ...
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Progressions and Predictions of Marketing Technology

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive ...
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Growth Hacking Tweaks for and by Startups

Growth Hacking Startups Growth hacking is a relatively new tool in the marketing technologist’s bag that includes early growth strategies, ...
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Data Driven Social Selling Strategies

Social Selling Strategies Social selling, the use of social media tools such as Twitter, Facebook, Pinterest, and Linkedin for salespeople ...
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Martech – Greater Flexibility And Opportunities

Martech Breeds Marketing technology of recent years offers us greater flexibility and opportunity, and though debate rages regarding issues such ...
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MARKETING EXECS BEEFING UP ON MARTECH STRATEGIES

Martech Strategies As budgets shift from traditional marketing streams to marketing technology, it’s essential that both marketers and business leaders ...
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Martech Technologies and Machines

Technologies and Machines So much of our lives has changed because of technology, not least of all the way people ...
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E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the ...
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Martech Solutions Expand Despite Poor Implementations

Martech Strategies In partnership with Oracle, Digital Doughnut released their Transforming Marketing Technology report which insists that businesses need to ...
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Setting Up Your Marketing Cloud – Finding The Right Tools

Marketing Tools The Fit Most recently, an acquisition agreement for the purchase of marketing automation vendor Marketo by a private ...
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Why Online Marketers Should Be Concerned About Privacy In The Cloud

Privacy In The Cloud If you’re an average consumer, your concerns about the Internet Cloud systems should justifiably stem from the ...
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Demystifying The Marketing Cloud

The Marketing Cloud The marketing cloud, much discussed but seldom defined, is the backbone of digital marketing, evolving and advancing ...
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