Demystifying The Marketing Cloud

Demystifying The Marketing Cloud

The Marketing Cloud The marketing cloud, much discussed but seldom defined, is the backbone of digital marketing, evolving and advancing its current and future role in marketing as a whole. As the marketing cloud improves the speed and ease of marketing operations, streamlining and optimizing processes, so digital marketing teams are able to deliver results that can be measured, as well as actionable data integrated across the entire organization. Hyper-Growth Though experiencing hyper-growth, the marketing…

Infographic: IoT Programming Essential Job Skills

Infographic: IoT Programming Essential Job Skills

Learning To Code As many readers may or may not know we cover a fair number of topics surrounding new technologies such as Big data, Cloud computing , IoT and one of the most critical areas at the moment – Information Security. The trends continue to dictate that there is a huge shortage of unfilled jobs in this area. Cybersecurity training is certainly not for everyone as perhaps you’re more innovative and entrepreneurial in nature.…

Spotify and Google – A Marriage Made In The Cloud

Spotify and Google – A Marriage Made In The Cloud

Spotify and Google The world of online music and movies has shifted from downloading to streaming, which means that the vast majority of data is now being stored somewhere in the “cloud”. In order to stay ahead of the competition, all the major cloud service companies are working hard on creating the best optimized solution for storing, analyzing and using data online. Big companies such as Google, Amazon and Microsoft are fighting for market share…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls systems, retail terminals and scanners, and kiosks to medical devices, heating and lighting systems, connected homes, and smart cars. Identity…

The Difficulties Of Operationalizing Big Data

The Difficulties Of Operationalizing Big Data

Operationalizing Big Data Practically everything is digital now – if not at the moment, it definitely will be in the near future. This big change caused the creation of something we call Big Data. Each time people use their smartphone, create a new profile on a website, purchase an item or update their social platform, the amount of available data grows. Most companies have become aware of the massive potential of using Big Data, but…

The Lurking Threat Called Passivity

The Lurking Threat Called Passivity

The Lurking Threat What is lurking inside your company’s systems that is making them vulnerable to attack? Hacking, phishing and other types of attacks are often considered to be externally driven, with gangs of anonymous hackers operating from halfway around the world using Internet connections to break in and wreak havoc. But surprisingly, a significant proportion of network security events happen on the inside. Depending on the particular organization or industry, this percentage can range…

How To Use Big Data And Analytics To Help Consumers

How To Use Big Data And Analytics To Help Consumers

Big Data Analytics Businesses are under increasing pressure to develop data-driven solutions. The competitive advantage gained by a successful strategy can be immense. It can create new opportunities and help businesses to react to different scenarios or sudden changes in the market. But innovation and resilience are not easily achieved, and organizations always face difficult decisions about what data to collect and how to leverage insights effectively. Even today, companies are still unsure about how…

Automation – Are We At Risk?

Automation – Are We At Risk?

Future Automation  The automation of society is happening. Those who have read Kurt Vonnegut’s Player Piano know that it depicts a dystopia in which the economic system has made material abundance plentiful, but deprives the masses of meaningful labor. He shows us a future where all work is menial and unsatisfying, and where only a small number that achieves higher education is admitted to the elite and its work. This was in 1952. Today, researchers…