Martech

Digital Transformation – Off-the-shelf themes for business websites

By Kiril Kirilov | March 24, 2017

Startup Business Websites: Pros & Cons We are off to create a new website for our business! We know which web host we shall use. We know which platform we will use. We have suitable, quality page content. So we

managing mobile devices

The Necessity of a Mobile Strategy

By Jennifer Klostermann | March 23, 2017

Mobile Strategies Having a web presence is an absolute given for every business, but, more and more, consumer expectations are evolving such that also having a mobile app is as, if not more, essential. With online activity shifting continuously to

How Big Data Can Empower Native Ads

By Shachar Shamir | February 16, 2017

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across many walks of life, making its mark from the pharmaceutical industry to cybersecurity and even extending as far as to

Future of Banking Part 2: Social Payments On The Rise

By Josh Hamilton | January 30, 2017

Social Payments In 2014, RBC became the very first bank in North America to offer a P2P payment service via Facebook Messenger. In the two years since then social payments have been on a steady rise, and while they have

Content Distribution Industry

The Content Distribution Industry Through The IoT Market

By Kiril Kirilov | January 27, 2017

Content Distribution Industry The Internet of Things is gradually becoming a real thing despite some doubts about the maturity of the technology and constant concerns over the privacy and security provided by IoT devices that customers use at home or

Understanding Cloud Pricing Models

Trends in MarTech to Look Out for This Year

By Joya Scarlata | January 26, 2017

Trends in MarTech Marketing technology, or MarTech, has come a long way with a landscape that is steadily growing. In 2016, the MarTech landscape has nearly doubled in size, with no signs of stopping. The number of vendors entering the

Future of Banking Part 1: Will Digital Banking Replace Traditional Branches?

By Josh Hamilton | January 25, 2017

Digital Banking Future The future of the bank as an institution is incredibly uncertain right now, but even more uncertain is the future of the bank branch. So much so, that many would consider the phrase “future of the bank

Startup Growth Hacking

Measuring Digital Marketing and Growth Hacking

By Jennifer Klostermann | January 23, 2017

Measuring Digital Marketing Digital marketing and growth hacking offer us an extensive range of tools and services that promise improved brand recognition, higher product uptake, greater lead generation, and better customer engagement. But as with the more traditional forms of

The Retail Industry Future Trends

The Retail Industry Future Trends

By Jennifer Klostermann | January 19, 2017

Trends In The Retail Industry In efforts to keep up with current trends and consumer expectations, retailers are hard at work implementing online shopping platforms, mobile and IoT purchasing tools, and in-store digital alerts to entice digitally-savvy buyers. For the

Building Your Small Business

Companies Looking To Capitalize on Martech

By Jennifer Klostermann | December 13, 2016

Capitalizing on Martech According to research conducted by Walker Sands Communication, at least half of US marketers intend to spend more on marketing technology in the coming year. Already the industry receives billions of dollars from venture capitalists investing in

Understanding Cloud Pricing Models

Progressions and Predictions of Marketing Technology

By Jennifer Klostermann | November 10, 2016

Predictions of Marketing Technology In Gartner’s 2015 Data-Driven Marketing Survey we saw three new technologies entering the hype cycle, Predictive B2B Marketing, Ad Blocking, and Mobile Wallet. Further, the 2016 Hype Cycle for Digital Marketing and Advertising suggested that the

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

By Armen Najarian | November 7, 2016

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and