Traffic & Engagement Metrics

Traffic & Engagement Metrics – Part 3- Measuring Effectiveness

By Jennifer Klostermann | April 24, 2017

Traffic & Engagement Metrics Effectiveness With a solid foundation in place, the correct strategy and tools utilized, a creating a digital marketing strategy (See Part 2) campaign can mean brand proliferation and product success. But it’s just as important to

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy – Part 2- Strategy & Tools

By Jennifer Klostermann | April 19, 2017

Creating a Digital Marketing Strategy with Tools We’ve discussed the martech foundational elements of data and predictive analytics, as well as the benefits to modern marketers in Why Marketing Is Important Part 1: A Solid Foundation. Clearly of value to businesses

Retail Digitization Benefiting Various Players

By Jennifer Klostermann | April 13, 2017

Retail Digitization Retail startups are using various forms of tech including IoT and cloud to create partnerships that help businesses innovate and better satisfy customer needs. Thanks in large part to new data-centric solutions, startup and retail collaboration is thriving

Why Is Marketing Important

Why Marketing Is Important – Part 1- A Solid Digital Foundation

By Jennifer Klostermann | April 10, 2017

Why Marketing Is Important Those who ask themselves why marketing is important. Lets first start with Big Data. Big Data and its enhanced usefulness through advancing predictive analytics has changed the marketing game forever, and with technology evolving and expanding

Big Data Employment Essential for Startups

By Jennifer Klostermann | April 6, 2017

Big Data Employment Small businesses and startups tend to be more open to innovative new technologies and readily implement fresh tools into their daily operations. This is, in part, because smaller businesses typically have the benefit of being more agile,

MarTech’s Fragmented Landscape is Failing Brand Marketers

By CloudTweaks | March 28, 2017

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry. With the rise of social media, the way customers interact with brands has changed forever. Brands can no longer afford

Digital Transformation – Off-the-shelf themes for business websites

By Kiril Kirilov | March 24, 2017

Startup Business Websites: Pros & Cons We are off to create a new website for our business! We know which web host we shall use. We know which platform we will use. We have suitable, quality page content. So we

managing mobile devices

The Necessity of a Mobile Strategy

By Jennifer Klostermann | March 23, 2017

Mobile Strategies Having a web presence is an absolute given for every business, but, more and more, consumer expectations are evolving such that also having a mobile app is as, if not more, essential. With online activity shifting continuously to

Viewing Digital Payments as a Boulevard of Commerce

By Steve Prentice | March 20, 2017

Digital Payments A boulevard is a wide street that runs in two directions and usually has a median in the middle. This is important to remember for anyone looking to build a strategy for payment and commerce in the mobile

How Big Data Can Empower Native Ads

By Shachar Shamir | February 16, 2017

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across many walks of life, making its mark from the pharmaceutical industry to cybersecurity and even extending as far as to

Max Contributor

Zero-Rating and Data Consumption

Zero-Rating The ordinary mobile user often feels the need to backup their personal files only after they’ve lost it. It’s ...
Cloud Communications Security: Whose Business Is It, Anyway?

Cloud Communications Security: Whose Business Is It, Anyway?

Cloud Communications Security Don’t count on cloud providers to provide all your UCaaS security It’s official: Unified Communications-as-a-Service (UCaaS) has ...
Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in ...
Why ‘Data Hoarding’ Increases Cybersecurity Risk

Why ‘Data Hoarding’ Increases Cybersecurity Risk

Data Hoarding The proliferation of data and constant growth of content saved on premise, in cloud storage, or a non-integrated ...
Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to ...
The Cloud Has Your Data (Whether You Like It Or Not)

The Cloud Has Your Data (Whether You Like It Or Not)

Cloud Cleanup Anyone? Following on where we left off from my last two articles now we shift focus to what ...