Martech

Retail Digitization Benefiting Various Players

By Jennifer Klostermann | April 13, 2017

Retail Digitization Retail startups are using various forms of tech including IoT and cloud to create partnerships that help businesses innovate and better satisfy customer needs. Thanks in large part to new data-centric solutions, startup and retail collaboration is thriving

Why Is Marketing Important

Why Marketing Is Important – Building A Solid Digital Foundation

By Jennifer Klostermann | April 10, 2017

Why Marketing Is Important Those who ask themselves why marketing is important. Lets first start with Big Data. Big Data and its enhanced usefulness through advancing predictive analytics has changed the marketing game forever, and with technology evolving and expanding

Big Data Employment Essential for Startups

By Jennifer Klostermann | April 6, 2017

Big Data Employment Small businesses and startups tend to be more open to innovative new technologies and readily implement fresh tools into their daily operations. This is, in part, because smaller businesses typically have the benefit of being more agile,

MarTech’s Fragmented Landscape is Failing Brand Marketers

By CloudTweaks | March 28, 2017

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry. With the rise of social media, the way customers interact with brands has changed forever. Brands can no longer afford

Digital Transformation – Off-the-shelf themes for business websites

By Kiril Kirilov | March 24, 2017

Startup Business Websites: Pros & Cons We are off to create a new website for our business! We know which web host we shall use. We know which platform we will use. We have suitable, quality page content. So we

managing mobile devices

The Necessity of a Mobile Strategy

By Jennifer Klostermann | March 23, 2017

Mobile Strategies Having a web presence is an absolute given for every business, but, more and more, consumer expectations are evolving such that also having a mobile app is as, if not more, essential. With online activity shifting continuously to

Viewing Digital Payments as a Boulevard of Commerce

By Steve Prentice | March 20, 2017

Digital Payments A boulevard is a wide street that runs in two directions and usually has a median in the middle. This is important to remember for anyone looking to build a strategy for payment and commerce in the mobile

How Big Data Can Empower Native Ads

By Shachar Shamir | February 16, 2017

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across many walks of life, making its mark from the pharmaceutical industry to cybersecurity and even extending as far as to

Future of Banking Part 2: Social Payments On The Rise

By Josh Hamilton | January 30, 2017

Social Payments In 2014, RBC became the very first bank in North America to offer a P2P payment service via Facebook Messenger. In the two years since then social payments have been on a steady rise, and while they have

Expect Cloud Companies To Enter Content Distribution Industry Through The IoT Market

By CloudTweaks | January 27, 2017

Cloud Content Distribution Industry The Internet of Things is gradually becoming a real thing despite some doubts about the maturity of the technology and constant concerns over the privacy and security provided by IoT devices that customers use at home

THOUGHT LEADERSHIP ARCHIVE

Cloud Gaming Is Ready: The Games Industry Isn’t

By CloudTweaks

Cloud Gaming The current perception of cloud streaming technology in the Games Industry, particularly in the Massively Multiplayer Online (MMO) marketplace, is to put it mildly ‘mixed’. Recent comments at Gamescom 2013 have only cemented for some that while Cloud Gaming

Online File Sharing And The Importance Of Security

By Charles Mount

Online File Sharing Security Do you have confidential business files stored on your work computer? Maybe it’s a spreadsheet for a report that must be delivered to management tomorrow. If you don’t work on it from home, you’ll be at

Move Over Brick And Mortar, Education-As-A-Service Is Taking Over

By Scott Skinger

Education-As-A-Service As Bob Dylan once said, “the times they are a-changin’.” Its a verse that sticks like glue in the back of my mind when I reflect on the technology landscape today. Just a few years ago, data analytics services

Demand For Cloud Skills Increases Around The World

By CloudTweaks

Demand for Cloud Skills Increases Thinking about adding more cloud skills to your repertoire? Stop thinking. The time to do it is now. For IT professionals, cloud computing skills are becoming an essential resume item. Companies are actively – and

Mitigating the Downtime Risks of Virtualization

By Paul Mercina

Mitigating the Downtime Risks Nearly every IT professional dreads unplanned downtime. Depending on which systems are hit, it can mean angry communications from employees and the C-suite and often a Twitterstorm of customer ire. See the recent Samsung SmartThings dustup

Apcela

Industrial IoT will reshape network requirements

By Mark Casey

Industrial IoT The hype around IoT may have been surpassed this year by breathless coverage of topics such as artificial intelligence and cryptocurrencies, but there continue to be interesting developments in IoT related technology and services. The possibilities for efficiency

7 Cloud Security Mistakes Bound To Bite You

By CloudTweaks

7 Main Cloud Security Mistakes  Like sharks off the coast of North Carolina this summer, information security threats are lurking. And now that cloud computing is woven into the fabric of IT everywhere, specific risks to an enterprise’s data apply.

Minna Wang

Using Cloud Technology In The Education Industry

By Minna Wang

Student Collaboration Arguably one of society’s most important functions, teaching can still seem antiquated at times. Many schools still function similarly to how they did five or 10 years ago, which is surprising considering the amount of technical innovation we’ve

7 Essential Facts About SharePoint And ECM

By Jim Kane

SharePoint And ECM Pioneer enterprise content management systems like SharePoint can help in take up your business to the next level, but only if you use them correctly Here are seven things you need to know about this leading web

Calculating the ROI on Cloud

The Cost of Cloud: Calculating the ROI on Cloud

By Shreekanth Joshi

Calculating the ROI on Cloud IDC calls cloud computing “one of the most potentially transformative developments in the information technology world in the last 20 years.” Many companies have already chosen virtualization – generating a straightforward and easily measurable ROI

Business Intelligence And Analytics In The Cloud, 2017

Business Intelligence And Analytics In The Cloud, 2017

Business Intelligence In The Cloud, 2017 78% are planning to increase the use of cloud for BI and data management ...
Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in ...
How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the ...
Countdown to GDPR: Preparing for Global Data Privacy Reform

Countdown to GDPR: Preparing for Global Data Privacy Reform

Preparing for Global Data Privacy Reform Multinational businesses who aren’t up to speed on the regulatory requirements of the European ...
Minna Wang

Using Cloud Technology In The Education Industry

Student Collaboration Arguably one of society's most important functions, teaching can still seem antiquated at times. Many schools still function ...
Rainmaking From The Cloud - CIOs Struggle To Keep Pace With IT Demands

Rainmaking From The Cloud – CIOs Struggle To Keep Pace With IT Demands

Rainmaking from the Cloud In the digital era, where customers can select virtually anything with a click of a button, ...