Author Archives: CloudTweaks

2016 Mobile Marketing Tips For Cloud Services

2016 Mobile Marketing Tips For Cloud Services

Mobile Marketing Tips Mobile marketing is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind. Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50%…

Will GPS, The Cloud, And The IoT Enable A New Level Of Mass-surveillance?

Will GPS, The Cloud, And The IoT Enable A New Level Of Mass-surveillance?

New Levels of Mass-surveillance? There’s a dark cloud hanging over the cloud. Recently, US security chief James Clapper blithely revealed that the government “could” use the Internet of Things for civilian surveillance. Given the heightened alarm caused by domestic terrorism, I take it the word ‘will’ is more applicable than ‘could’ in this case. If…

Automation – Are We At Risk?

Automation – Are We At Risk?

Future Automation  The automation of society is happening. Those who have read Kurt Vonnegut’s Player Piano know that it depicts a dystopia in which the economic system has made material abundance plentiful, but deprives the masses of meaningful labor. He shows us a future where all work is menial and unsatisfying, and where only a…

The Monstrous IoT Connected Cloud Market

The Monstrous IoT Connected Cloud Market

What’s Missing in the IoT? While the Internet of Things has become a popular concept among tech crowds, the consumer IoT remains fragmented. Top companies continue to battle to decide who will be the epicenter of the smart home of the future, creating separate ecosystems (like the iOS and Android smartphone market) in their wake.…

How Cloud Data Is Driving Transparency In The Channel

How Cloud Data Is Driving Transparency In The Channel

Cloud Data Is Driving Transparency Cloud technology and global data have opened up a world of opportunity for manufacturers who sell into retail (B2C) and industrial (B2B) channels. These organizations can attribute much of their success to their channel partners – distributors and resellers – who help move the goods from the manufacturing plant to…

The Effects Of Cloud On Data Center Design & Consolidation

The Effects Of Cloud On Data Center Design & Consolidation

Data Center Design & Consolidation In the CloudTweaks article “5 Ways the Cloud is Redefining Modern-Day Data Centers”, I discussed how cloud computing is driving a major shift in IT business operations and provisioning, as well as within the data center – where it lives. This piece will focus on how the cloud is driving…

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